New Technology and How It Has Impacted Front Office Operations

According to Bunduhn (2010), the hotel industry, in a worldwide scale, should meet the needs of their clients by adopting technology. In this fast paced world we currently live in. Technology is convenient, fast, and more economically wise to integrate into a system whose formula for success and their criteria for evaluation of good service is the comfort and convenience that the clients experienced bringing in more people, and ultimately more profit; a big plus to other important aspects of the hotel industry. Adopting technology is a big decision, especially when you are about to integrate it into a system that has been proven and tested from the humble beginning of the hotel industry to its current state infact, in spite of the time consuming, manual work that includes paper and pen, it has proven its worth all throughout its existence, some may even consider it safe, but there are ways to inject technology which provides convenience and comfort for the customers, while providing safety. This kind of decision is made by the front office because they are the ones who sort these things out. Front office functions may include room reservations of the guests, telephone ser-vices, and accounting, to name a few and we will be going into them one by one later in this pa-per as well as the benefits that each part can get out of technology. According to Sribd.com, hotels have what they call a guest cycle which includes the fol-lowing: (1) Pre-arrival Stage; (2) Arrival Stage; (3) Occupancy Stage and; (4) Departure stage. All of these stages can benefit from the integration of technology into the system of the hotel front office. During the first stage of the guests cycle, which is the stage where they go through all the possible hotels they are going to, selling a first impression and information, referrals, and various testaments are key to attracting potential clients to your service. One helpful tool in attracting potential guests into considering to stay

References: Books and Printed Document: Brewer, P. et al. (2008). Current and Future Use in the Hospitality Industry. Bunduhn, R. (2010). Hotel Industry Urged to get Technology Up to Speed. The National Gretzel, U. et al. (2010). Information and Communication Technologies in Tourism 2010. SpringerWienNewYork. Ferdinand Berger & Sohne Gesellschaft m.b.H., 3580 Horn, Austria Internet: Retrieved from: http://www.scribd.com/doc/38875395/Guest-Cycle. Retrieved: October 17, 2012 Retrieved from: http://www.tourism.bilkent.edu.tr/~jamel/RDM/Guest%20Cycle.doc. Retrieved: October 17, 2012