Contact Hours : 42 hrs
Credit : 1.5 Credit
Prerequisite : None
Instructor : Dr Veeresh Sharma “Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced”
Peter F. Drucker In present scenarios, consumer needs must be satisfied in superior manner than the competitors at every stage. Not only needs may have to be created, products and services may have to be created and consumer has to be made conscious of the unfulfilled, invented need. The success is possible to be achieved only when the foundation has elements of clarity of objective, of innovation, of risk, of knowledge and willingness that ninety nine percent perspiration will be forthcoming – than the idea whose time has come will follow. The changing environments, globalization, dismantling of national, social, political, cultural and economic barriers and cross national transfer of ideas, resources and technologies and their rapid diffusion may create threats but they also create opportunities. The opportunities are needed to be located and seized. The small start ups, new ventures and modest beginnings have one great asset - an entrepreneurial mind not burdened with the past. It is expected that if proper insight into the process of transforming the concepts in to real life situation can be imparted, it will lead to a far greater enduring entrepreneurial venture than a purely academic and theoretic conceptualization. Keeping this in mind and drawing on real life entrepreneurial success paradigms, this course has been designed. Course Objectives
The objective of present course is to develop an understanding of what successful new enterprise development requirements are and how these can be realized. This course shall be able to impart the