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Newell’s Corporate Strategy

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Newell’s Corporate Strategy
Newell Co.
Does Newell have a successful corporate-level strategy? Does the company add value to the businesses within its portfolio?
• “Newellization” en menos de 18 meses y a menudo en menos de seis (esto incluye los sistemas financieros, de pedidos, y ventas y de fabricación
• Newell tiene una estrategia corporativa que crea valor para sus negocios. Durante los procesos de adquisición la oficina corporativa maneja todo lo relacionado con la compra de forma que las divisiones de la compañía no pierdan el foco en los beneficios que tienen que obtener que es una de las fortalezas de newell
• Controlan las líneas de producto de las divisiones, pueden desarrollarlos pero no expandirlos
• Controlan los plazos de cuentas a cobrar dentro de unos limites 30 a 45 días para disminuir los costes operativos
• Salario común en todas las divisiones, establecidos de acuerdo en base a la posición y al tamaño de la división
• Control operativo extensivo, revisando los números de cada división, a través de reuniones para evitar desviaciones del margen
• Delivery muy fiable focalizado en el cliente

What are Newell’s distinctive resources?
• Estilo de gestión por divisiones, no funcional
• Da mucha importancia a su reputación
• Es capaz de hacer delivery de forma muy eficiente debido a su estructura corporativa
• Posee una tecnología muy avanzada (EDI), que es más que suficiente para las necesidades de sus retailers
• Tiene un abanico amplio de productos y un compromiso de desarrollar o adquirir nuevas marcas que sean lo suficientemente importantes. Dicho de otra forma parece que el cliente va a tener lo que busque

What challenges faced the company in the late 1990s?
• Expansión Internacional a Europa
In this context, does the acquisition of Calphalon make sense? Rubbermaid?
• Si. Newell uso calpalon para incrementar su presencia en los canales en los que no estaba (department and specialty stores)
• Rubbermaid ¿expansión

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