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News Corporation Strategy

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News Corporation Strategy
News Corporation (News Corp) was formerly local newspaper, The News, established in 1923 in Adelaide, Australia by Rupert Murdoch’s father. With the helm of Rupert Murdoch, the 1980s News Corp has accelerated its development, not only focusing on traditional product areas of newspapers and magazines but also transforming into a vertically integrated global media group, with a place in all parts of that industry from newspaper to television, from magazines to film.
Firstly, News Corp entered to the UK market by acquiring the News of the World, then the Sun and The Times. These magazines have a big impact in the UK and the other market. With profit and experience gained in the UK, News Corp entered to the US market by acquiring the Express publishing company of San Antonio, then the New York Post, the Star. By acquiring the film Twentieth Century Fox in 1984, News Corp accessed to studios for making films and television programmes, to a film library of more than 2,000 titles and to distribution platform for that content. The expansion to the US had significant increment in revenue and profit. And so on, News Corp placed a strategic move into satellite broadcasting with Sky television that has held most market share in the US and the UK.
Dominance market by innovating and technology, rapid expansion to international market by Mergers and Acquisitions (MA) has brought News Corp successful with total assets approximately US$61 billion and total annual revenues approximately US$34 billion as of March 31, 2012. News Corp is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the US, Continental Europe, the UK, Australia, Asia and Latin America.
In 2012, Mr Murdoch decided split News Corp in two. “The new 21st Century Fox (analysts call it “good co”) will
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