A set of twelve news values have been theorised by Galtung and Ruge (1974) in the process of structuring and selecting news. These twelve values provide a structure for journalists to create a newsworthy' story. According to their theory, if the news values are adhered to the story will be successful in reaching, informing or entertaining the public, which ever it's intending. This theory is largely based on the basic psychology of perception, and argues that people perceive the news through the twelve factors referred to as the news values. Galtung and Ruge recognised that people cannot absorb large amounts of information, they must select information and in doing so only select what is important or of interest to them. It is in this human process that journalists and news organisations select and organise information to appeal to its main consumers. The news values now come into place, with news organisation's structuring the news around these values to achieve the greatest interest and impact. The twelve factors are used to appeal to the majority and in doing so may not appeal to everyone. The twelve factors includes eight general factors consisting of frequency, amplitude, un-ambiguity, meaningfulness, consonance, unexpectedness, continuity,
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