Preview

ngjjjkhhhjjjll

Satisfactory Essays
Open Document
Open Document
25721 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
ngjjjkhhhjjjll
I N N O V A A T I O N
I N N O V A A T I O N
I N N O V A A T I O N
I N N O V A A T I O N
I N N O V A A T I O N

1

www.ibscdc.org

ITC’s E-Choupal: A Mirage of the
Poor?
E-Choupal is a novel initiative of ITC
Limited (ITC), an Indian conglomerate, to improve its marketing channel in agriculture. It has its roots in Project
Symphony – a pilot project launched in
1999 to organise ITC’s agri business. The business model was designed to accommodate farmers, intermediaries in the traditional model and the company through information technology. The main objective of e-Choupal is dissemination and disintermediation of price information. EChoupal deals with various products – feed ingredients, food grains, edible nuts, processed fruits and marine products. It has extended the basket to horticulture and spices. As of 2007, e-Choupal operates in the Indian states of Madhya Pradesh,
Haryana, Uttaranchal, Karnataka, Andhra
Pradesh, Uttar Pradesh, Maharashtra,
Kerala and Rajasthan. By 2012, ITC has planned to expand the project to 15 states in India reaching 100,000 villages. ITC has launched Choupal Sagar, a multipurpose retail outlet in the rural areas with plans to open 700 such rural malls by 2012.
ITC-IBD has initiated a new store format
Choupal Fresh Cash & Carry Stores for retailing fresh fruits and vegetables across major Indian cities. ITC has piloted a project with a three-part combo module to manage the entire value chain. It is harnessing the technology platform for improvement. The biggest test for ITC is the aggressive scaling up of its operations to successfully reach its vision.
Pedagogical Objectives
• To understand the structure of the eChoupal network
• To discuss the benefits derived out of the e-Choupal network
• To discuss the future of the e-Choupal in terms of scalability.
Industry
Reference No.
Year of Pub.
Teaching Note
Struc.Assign.

Rural e-Business
INM0108C
2008
Available
Available

You May Also Find These Documents Helpful

  • Satisfactory Essays

    hhjjiljil

    • 852 Words
    • 4 Pages

    B. Using the pipette, place a few drops of hydrogen peroxide (H2O2) on top of the lunch meat.…

    • 852 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    A L I N T E L L I G E N C E U C D E I A I 1S4…

    • 586 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Kjjkbjkbj

    • 517 Words
    • 3 Pages

    1. The narrator of “The Yellow Wallpaper” undergoes a profound change from the beginning of the story to the end. How is her change revealed in relation to her response to the wallpaper? How does she fell about the change? How do your feeling differ from the narrator’s?…

    • 517 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    t h e s t o l e n g e n e r a t i o n…

    • 1460 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    their eyes were watching god

    • 74095 Words
    • 241 Pages

    people who have worked so hard over the years in introducing new generations of readers to the work of Zora…

    • 74095 Words
    • 241 Pages
    Good Essays
  • Powerful Essays

    Smarter Than A 5th Grader?

    • 3897 Words
    • 16 Pages

    O R I G I NA L I N V E S T I G AT I O N…

    • 3897 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Jjjjjjjjjjjjjjjj

    • 628 Words
    • 3 Pages

    | Gas - None (you may have to look these conditions up on your own)…

    • 628 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Jjjjjjjjjjjj

    • 327 Words
    • 2 Pages

    Using the required class sources as your starting point, identify, describe, an discuss three (3) separate examples that demonstrate that Mrs. Eleanor Roosevelt used her position as First Lady and, later, former First Lady to advocate for various issues that she believed were important to (and for) the American public during both the Franklin D. Roosevelt and Harry Truman administrations. Was there anything in her prior life that foreshadowed this role for her? (Be sure to cite specific evidence to support your discussion!)…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Kjhkkjgkufi7Ryiv

    • 2434 Words
    • 10 Pages

    {Title}{block:SearchPage}, {lang:Search results for SearchQuery}{/block: SearchPage}{block:PostSummary}, {PostSummary}{/block:PostSummary} {block:Description}{/block:Description} body { background: {color:Background} url('{image:Background}') top left fixed repeat; margin: 0; padding: 0; font-family: {font:Body}; } .clear { clear: both; height: 0px; overflow: hidden; } a img { border: none; } #wrapper { width: 845px; margin: 0 auto; } #wrapper #title { margin: 30px 0; color: #fff; font-size: 50px; font-weight: bold; font-family: {font:Title}; text-shadow: 1px 3px 5px rgba(0,0,0, 0.5); letter-spacing: -1px; } #wrapper #title a { color: #fff; text-decoration: none; } #wrapper #content { width: 520px; float: left; } #wrapper #content .post { font-family: {font:Body}; background: #fff; padding: 10px; position: relative; } #wrapper #content .post .media { text-align: center; margin-bottom: 10px; }…

    • 2434 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    kdjfhkdhfjkhfskjdfh

    • 482 Words
    • 2 Pages

    Kagayaku Sora no Shijima ni wa/ In the Stillness of the Shining Sky Kalafina Original / Romaji Lyrics English Translation tsumetai namida wo tataete toki ga michiru koro anata wa hikari wo sagashite yami wo hiraku darou When you are overflown with cold tears, and when the time is ripe, you'd probably have sought out light, and shattered darkness. akane no utagoe sono mune wo somete yuku eien ni kogarete chiriisogu shirabe no you ni…

    • 482 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Vishnu Sahashranam

    • 1046 Words
    • 5 Pages

    || | || | || || | || | || || | || | || | ||…

    • 1046 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    nhvgjgkgjghc kbgk

    • 1328 Words
    • 6 Pages

    The FCC (Federal Communications Commission) regulates interstate and international communications, including radio. The FCC won’t let Eminem play his songs; they edit and censor them.…

    • 1328 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    nnnjjjjjjjjjjjjjjjjjj

    • 792 Words
    • 4 Pages

    Answers.com > Wiki Answers > Categories > Entertainment & Arts > Celebrities > Are Lindsay Lohan and Sean Fox Zastoupil still together?…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Jddjdjdj

    • 5699 Words
    • 18 Pages

    Shared Theme Description People who are especially talented in the Restorative theme are adept at dealing with problems. They are good at figuring out what is wrong and resolving it. Your Personalized Strengths Insights What makes you stand out? Chances are good that you guide people by offering them your advice and suggestions. You probably tell them about areas in which they would be wise to enhance, upgrade, or expand their knowledge or skills. You prefer to point out deficiencies. Then you help individuals eradicate — that is, remove or wipe out — all traces of deficiencies. You probably use this “fix it” approach on yourself, too. Driven by your talents, you realize you do your finest work early in the day. This explains why you want to concentrate on your top priorities first. When you can design your schedule, the quality or quantity of your results probably improves. It’s very likely that you…

    • 5699 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    lljljljljl

    • 1693 Words
    • 5 Pages

    “Is this a real food? Is it good for me? What should I do when I was faced with so many scrumptious foods?” these are all what I am thinking when I hold a slice of pizza in my right hand. What I am really familiar with is, nowadays, people care more about the food which they eat everyday then get worry and upset about it. Tons of information and instructions tell about how to eat healthy and what we should eat seriously. Actually, presented by these numeric food issues, people feel more confused and hard to choose rather than clearly know what need to eat. Some people are frustrated about control themselves to eat so called “ real food” which is good for their health and could get far away from the disease and losing balance. People always have a conflict with themselves about choosing food. Is it so difficult to make a “food decision?”…

    • 1693 Words
    • 5 Pages
    Good Essays

Related Topics