Nibong Tebal Paper Mill Holdings Berhad: Strategic Management
NTPM HOLDINGS BERHAD
(NIBONG TEBAL PAPER MILL HOLDINGS BERHAD)
BACKGROUND AND PURPOSE
‘Have a Heart, Learn, Progress and Serve’ is the NTPM’s philosophy. NTPM Holdings Berhad is one of SME in Malaysia. The company main business is manufacture and trade paper related product such as tissue papers, toilet tissue, serviettes and napkin. Other than that, the company also involve in trading of cotton and investment holding. NTPM want to distribute hygiene to the world based on their main business. They have aims to enhance personal hygiene in every household. It all started in 1975 where Mr. Lee See Jin opens the business. Back in the 70’s, NTPM only produce and sell a semi-finished product to paper converters with the use of only one paper-making machine. Only until the late 70’s, NTPM started its commercial production in the paper rolls business whereby covert them into tissue papers and toilet rolls. The company started investing in transportation equipment on the 80’s, which to ensure the products is distribute throughout the country. In order to improve their business, NTPM have adapt the use of the de-inking system which allows them to produce higher quality paper from recycled wastepaper and process them into tissue paper for end-user consumption. Has the company grow, they began to expand to the neighbour country; Singapore. NTPM has began to focus on its sales and marketing effort by branding its tissue products under the brand name “PREMIER” which a name is wide known in Malaysia. This strategy is undergoing on the year of 1995. During the recession period on 1997, NTPM able to survive due the demand for NTPM’s products was well over its supply. On 2000 foreseeing the direction of its future expansion, NTPM has acquired a printing business to complement its paper operations by supplying tissue boxes for packaging of its finished goods. One year after that, NTPM introduces a 3-ply pulp range products under the brand name “ROYAL GOLD”. Their market
(NIBONG TEBAL PAPER MILL HOLDINGS BERHAD)
BACKGROUND AND PURPOSE
‘Have a Heart, Learn, Progress and Serve’ is the NTPM’s philosophy. NTPM Holdings Berhad is one of SME in Malaysia. The company main business is manufacture and trade paper related product such as tissue papers, toilet tissue, serviettes and napkin. Other than that, the company also involve in trading of cotton and investment holding. NTPM want to distribute hygiene to the world based on their main business. They have aims to enhance personal hygiene in every household. It all started in 1975 where Mr. Lee See Jin opens the business. Back in the 70’s, NTPM only produce and sell a semi-finished product to paper converters with the use of only one paper-making machine. Only until the late 70’s, NTPM started its commercial production in the paper rolls business whereby covert them into tissue papers and toilet rolls. The company started investing in transportation equipment on the 80’s, which to ensure the products is distribute throughout the country. In order to improve their business, NTPM have adapt the use of the de-inking system which allows them to produce higher quality paper from recycled wastepaper and process them into tissue paper for end-user consumption. Has the company grow, they began to expand to the neighbour country; Singapore. NTPM has began to focus on its sales and marketing effort by branding its tissue products under the brand name “PREMIER” which a name is wide known in Malaysia. This strategy is undergoing on the year of 1995. During the recession period on 1997, NTPM able to survive due the demand for NTPM’s products was well over its supply. On 2000 foreseeing the direction of its future expansion, NTPM has acquired a printing business to complement its paper operations by supplying tissue boxes for packaging of its finished goods. One year after that, NTPM introduces a 3-ply pulp range products under the brand name “ROYAL GOLD”. Their market