Nice Wood
Jitesh Thakur
Jitesh Thakur
NICE WOOD CASE STUDY
INTERNATIONAL BUSINESS MANAGEMENT
NICE WOOD CASE STUDY
INTERNATIONAL BUSINESS MANAGEMENT
Answering the questions
1.
Table of Contents 1. Executive Summary 2. Define Problem Area 3. Domestic Market Scenario 4. Global Market Situation 5. Prospective Markets 6. Target Market Analysis i. Current Scenario ii. Growth Opportunities iii. Government Regulations iv. Competition & Substitutes 7. Product i. Current product line ii. Product modification required for the target market iii. Cost of modifications 8. Technology i. Current technology used ii. New technology requirement iii. Cost of new technology 9. Logistics & Transportation 10. Pricing i. Price levels in the target market ii. Pricing Strategy adopted by competitors iii. Recommended Pricing Strategy 11. Market Entry Strategy 12. Sources of funding the market expansion. 13. Exit Strategy 14. Conclusion and Recommendations
The issues that need to addressed are:- 1. Product modifications required for the Chinese market and the costs associated with it. 2. The price levels of the product in China are comparatively lower than the developed world, how does Nice Wood propose to combat the pricing issue? 3. Market Entry Strategy 4. How does Nice Wood propose to raise capital for the foreign expansion in the current market scenario? 5. New technology to be used for reducing the turnaround time for processing of wood.
2. Steps to be undertaken to develop information for entering the Chinese market:-
a. The old business report presented by the senior manager’s delegation to China which was shelved by the VP of business development must be reviewed.
b. Services of specialized market research company must be hired to evaluate the market scenario in China.
c. The old business report and the market intelligence report presented by
Jitesh Thakur
NICE WOOD CASE STUDY
INTERNATIONAL BUSINESS MANAGEMENT
NICE WOOD CASE STUDY
INTERNATIONAL BUSINESS MANAGEMENT
Answering the questions
1.
Table of Contents 1. Executive Summary 2. Define Problem Area 3. Domestic Market Scenario 4. Global Market Situation 5. Prospective Markets 6. Target Market Analysis i. Current Scenario ii. Growth Opportunities iii. Government Regulations iv. Competition & Substitutes 7. Product i. Current product line ii. Product modification required for the target market iii. Cost of modifications 8. Technology i. Current technology used ii. New technology requirement iii. Cost of new technology 9. Logistics & Transportation 10. Pricing i. Price levels in the target market ii. Pricing Strategy adopted by competitors iii. Recommended Pricing Strategy 11. Market Entry Strategy 12. Sources of funding the market expansion. 13. Exit Strategy 14. Conclusion and Recommendations
The issues that need to addressed are:- 1. Product modifications required for the Chinese market and the costs associated with it. 2. The price levels of the product in China are comparatively lower than the developed world, how does Nice Wood propose to combat the pricing issue? 3. Market Entry Strategy 4. How does Nice Wood propose to raise capital for the foreign expansion in the current market scenario? 5. New technology to be used for reducing the turnaround time for processing of wood.
2. Steps to be undertaken to develop information for entering the Chinese market:-
a. The old business report presented by the senior manager’s delegation to China which was shelved by the VP of business development must be reviewed.
b. Services of specialized market research company must be hired to evaluate the market scenario in China.
c. The old business report and the market intelligence report presented by