The message sent by the concept of media itself is that one’s self-worth can be measured rather accurately through the perception of others. According to James (2013), “Beauty plays a significant role in women’s lives, but throughout the use of ideals, women’s perceptions can be easily altered in high levels of insecurities” (p.2); thus, depicting how socially constructed beauty standards, determine the existence of one’s self-esteem. The most prominent way of influencing a woman’s body image, is through media representations and advertisements. Since the development of technology, in particular photo-shop and airbrushing, media has strengthened its grip on today’s society. Since social media has employed the idea of associating fame with likes, in their absence people feel worthless, empty, and not beautiful. Additionally, despite one’s whereabouts and country of birth, they still have to abide to that society’s standards. Advertisements have taken over the idealism of consumerism, and are using the dangerous vanity found in various cultures, to inflict upon women, how beauty “should” look like. As James (2013) stated in her article, “Through advertisements on television and in fashion magazines, the media has embedded ideal Western appearances on women” (p.2), therefore they must be blindly followed in order to be praised and valued. In the frame of
The message sent by the concept of media itself is that one’s self-worth can be measured rather accurately through the perception of others. According to James (2013), “Beauty plays a significant role in women’s lives, but throughout the use of ideals, women’s perceptions can be easily altered in high levels of insecurities” (p.2); thus, depicting how socially constructed beauty standards, determine the existence of one’s self-esteem. The most prominent way of influencing a woman’s body image, is through media representations and advertisements. Since the development of technology, in particular photo-shop and airbrushing, media has strengthened its grip on today’s society. Since social media has employed the idea of associating fame with likes, in their absence people feel worthless, empty, and not beautiful. Additionally, despite one’s whereabouts and country of birth, they still have to abide to that society’s standards. Advertisements have taken over the idealism of consumerism, and are using the dangerous vanity found in various cultures, to inflict upon women, how beauty “should” look like. As James (2013) stated in her article, “Through advertisements on television and in fashion magazines, the media has embedded ideal Western appearances on women” (p.2), therefore they must be blindly followed in order to be praised and valued. In the frame of