Asian Institute of Technology
Student Number
:
Alpha Group – iEMBA9 HCMC
OFFICE USE ONLY
Assignment Received:
Student Name
:
Phan Thanh Minh, Nguyen Thi Khuyen, Do Thu Ha, Pham Thi Hai Van, Ho Song Khanh, Tran Van Nhan
Nguyen Hong Ha, Nguyen Binh Phuong
ATP (if applicable)
:
AITCV
Country
:
Vietnam
Subject Name
:
Project Management
Group 2 Assignment: NIGHTINGALE
Due Date
:
Sept. 7th, 2013
Date Sent
:
Sept. 7th, 2013
Contact Email
:
x
We declare that all material in this assignment is our own work.
Signed:
Date:
Marker’s Comments
:
Assessment:
………………..
Nightingale Project - A
Introduction
Nightingale is the code name of a medical project led by senior manager Rassy Brown and her project team aiming at developing, producing and marketing an electronic handheld reference guide for field medical technicians and paramedics to use in emergency medical situations.
This product would be first introduced at the next annual Medical Device Conference (MedCON), co-sponsored by the FDA and Xavier University bringing the global Medical Device Community together to openly discuss the most pressing issues facing the industry, that holds out a promise of penetrating new products to markets.
The project objectives next are to successfully bring out thirty working models for demonstration and immediate distribution at MedCON on the deadline of October 25th, and to train sales representatives on the features and specifications of the new device. Completing the project by the deadline and fully functional product being advertised and marketed with the utmost confidence are vital to the success of this project and the company as a whole in order to gain the competitive