Nike
Ethics of Globalization
4/12/2012
Adriano
The Perils of Globalization & Learning Social Responsibility: Nike, Inc.
As time has gone on, the world has begun to transform due to a phenomenon that affects just about everyone, the phenomenon is referred to many as globalization. In the past, it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But in today’s modern society, the borders dividing countries have faded, as the concept of trade has truly developed and come to fruition. With the new technology that has entered into the world as well, it is nearly impossible for the world to be completely connected at all times. With the introduction of globalization, the world has revolutionized, leading societies and individuals to work and interact with one another in completely new ways. While it is relatively clear-cut that governments control the citizens of a nation, it is extremely unclear on who should govern the ethics of nations in the world of globalization. In this particular case, who should decide what is right and wrong internationally between global corporations? In a realm where there are no clear rules or standards, how can anyone decide who is right or wrong? By looking at a company like Nike, Inc., it is possible to see that although there are no clear cut rules in the domain of globalization, at a certain point there is a line that is drawn, and in which the world views a corporation as either an abomination or a good corporate citizen. Nike, Inc. started as a small company and experienced incredible and rapid success quickly. With their rapid expansion, they moved a lot of their operations over-seas, which is where started to learn about the risks of globalization.
Looking at the big picture of the industry that Nike, Inc. has been apart of for about 50 years, it is evident that the
4/12/2012
Adriano
The Perils of Globalization & Learning Social Responsibility: Nike, Inc.
As time has gone on, the world has begun to transform due to a phenomenon that affects just about everyone, the phenomenon is referred to many as globalization. In the past, it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But in today’s modern society, the borders dividing countries have faded, as the concept of trade has truly developed and come to fruition. With the new technology that has entered into the world as well, it is nearly impossible for the world to be completely connected at all times. With the introduction of globalization, the world has revolutionized, leading societies and individuals to work and interact with one another in completely new ways. While it is relatively clear-cut that governments control the citizens of a nation, it is extremely unclear on who should govern the ethics of nations in the world of globalization. In this particular case, who should decide what is right and wrong internationally between global corporations? In a realm where there are no clear rules or standards, how can anyone decide who is right or wrong? By looking at a company like Nike, Inc., it is possible to see that although there are no clear cut rules in the domain of globalization, at a certain point there is a line that is drawn, and in which the world views a corporation as either an abomination or a good corporate citizen. Nike, Inc. started as a small company and experienced incredible and rapid success quickly. With their rapid expansion, they moved a lot of their operations over-seas, which is where started to learn about the risks of globalization.
Looking at the big picture of the industry that Nike, Inc. has been apart of for about 50 years, it is evident that the
Bibliography: Locke, Richard. "The Case of Nike." Industrial Performance Center. . (4 December 2012) Myers, Joanne. "One World: The Ethics of Globalization." Carnegie Council. N.p., 29 2002. . (4 December 2012) Saporito, Bill. "Taking A Look Inside Nike 's Factories." Time.com. 1998. (4 December 2012). Ernst, Young. "Ernst & Young Environmental and Labor Practice Audit of the Tae Kwang Vina Industrial Ltd., Vietnam." Corporate Watch Scoop. 1997 (4 December 2012). Rojas, Aurelio. "Nike Faces Suit Over Factory Conditions Firm accused of lying about Asian workers." San Francisco Chronicle. 1998. (4 December 2012). "Nike CEO: ' I Can ' change." CNNfn. 1998. (4 December 2012).