Preview

Nike Accounting

Powerful Essays
Open Document
Open Document
3659 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nike Accounting
RESEARCH PROJECT – ACCOUNTING II

1. Nike, Inc.

2. Nike world headquarters location

One Bowerman Drive

Beaverton, Oregon 97005-6453

3. In 1950, before there was the Swoosh, before there was Nike, there were two visionary men

who pioneered a revolution in athletic footwear that redefined the industry.

Bill Bowerman who was constantly seeking ways to give his athletes a competitive advantage.

and Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in

the fall of 1955 and competed for Bowerman’s track program. But Bowerman and Knight each

had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they

needed someone to manage the growing requirements of Blue Ribbon Sports. Enter Jeff

Johnson, whom Knight had met at Stanford. A runner himself, Johnson became the first full-time

employee of Blue Ribbon Sports in 1965, and quickly became an invaluable utility man for the

start-up company.

Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the

Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a

publicly traded company. This began a period of transition, where several of Nike’s early

pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for

more than a year in 1983-1984, although he remained the chairman of the board and CEO.

By the mid-1980s, Nike had slipped from its position as the industry leader, in part because the

company had badly miscalculated on the aerobics boom, giving upstart competitors an almost

completely open field to develop the business. Fortunately, the debut of a new signature shoe for

an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.

In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick

“Tiger” Woods for a

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Phil Knight went from being an average cross country runner at the University of Oregon to becoming a multi billionaire. It didn't happen overnight or even in a year. Running was Phil Knights passion. But he was tired of his feet hurting from cheap American shoes. So he began testing different shoes while running cross country for the University of Oregon. After he had tested many different pairs of running shoes he decided that he could make a running shoe that was more comfortable and not too expensive.…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In 1972 Knight created Nike and paid a college student $35 to design a logo for his new company. Nike became increasingly popular and was at the top of the sneaker game in 1990 when many forms of controversy and some questions of Knights character arose. Nike was able to get through the controversy and remain at the top of athletic footwear and Phil Knight was named the “most powerful” person in sports in 1993. The controversy continued to attract itself to Nike and as the founder and CEO many scrutinized the way Knight handled himself and the company in those situations. Phil Knight is one of the most successful self made billionaires in history but many dispute whether or not he is one of the best business leaders of a…

    • 596 Words
    • 3 Pages
    Good Essays
  • Better Essays

    In high school and college, Knight wanted better shoes and knows how it feels to not have good running shoes. So he wanted to give back to the athletes that did not have good running shoes. Bowerman decided to use a waffle maker to make Nike’s first running shoes because it allowed the runner to have flexibility and traction on the track. After getting into the high rankings of running shoes, Knight and Bowerman debuted the Cortez, a running shoe, at the 1972 Olympics. Doing this made, the profit of the shoe rose quickly and they started to sell thousands. Knight would have athletes wear his shoes so they could influence other athletes to wear them also. In the next couple of year's, Nike grew and were selling one-half of the athletic shoe market. Knight made an endorsement deal with John McEnroe, a pro tennis player. After McEnroe rolled his ankle in a tennis match, he started to wear a Nike tennis shoe model and once he did that, everyone wanted to purchase a…

    • 1231 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    By 1980 Nike dominated over half of the athletic footwear market. Yet never advertised until 1982. During the 1984 Olympic Games 58 athletes were seen wearing Nike footwear. Profits there after sky rocketed to a total of 919.8 million. The famous Nike ‘Air Jordans’ are born in 1985 by NBA athlete, rookie Michael Jordan. The next year revenues surpass 1 billion. Only two years after the Jordans were released, Nike introduced a new shoe with air filled cushions call the Air Max. Shortly after in 1988 Nike introduced its “Just Do It” slogan, boosting profits to 1.2 billion. Nike expected 8 billion in sales during the 1997 fiscal year. Through the 80’s and 90’s Nike yielded greater and greater profits quickly assuming the…

    • 670 Words
    • 2 Pages
    Good Essays
  • Better Essays

    As a young man, Prefontaine never excelled at sports due to his lack of height and skinny body. Prefontaine’s love for running was found when he decided to join his high school’s local track team. Prefontaine continued to run throughout his high school career where he later won the state title in his junior cross country season. After Prefontaine’s explosion into the world of athletics he was quickly recruited by top schools all around the country.…

    • 1095 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Who Is Philip Knight?

    • 757 Words
    • 4 Pages

    He outlined a plan for breaking the records Adidas had on the running-shoe market by using cheap Japanese labor to make a cheaper, better-quality running shoe. In 1964 Knight and his former track coach, Bill Bowerman, each invested $500 to start Blue Ribbon Sports, which was the start of Nike. They had both shown dissatisfaction with running shoes and decided to try to improve on shoe design. In 1972 the first shoe to appear under the Nike brand, The Cortez, came about.…

    • 757 Words
    • 4 Pages
    Good Essays
  • Good Essays

    I. Bobby’s career started as an assistant football coach and head track coach at Howard College in 1954, which is now called Samford University. (Seminoles, Bobby Bowden)…

    • 994 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Number Thirty-Nine: The Late Running Steve Prefontaine Has Been Called "The Soul of Nike." Co-founder Phil Knight has said this about the athlete, who died tragically in 1975 at the age of just 24.…

    • 377 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nike Research Paper

    • 1963 Words
    • 8 Pages

    The story of Nike and how it came about is remarkable in the sense of it was just a random idea that Phil Knight (now the CEO of Nike) was forced to come up with because of a business class Phil took at Stanford Graduate College. Now that is just a glimpse of the start of the company that would soon become the top sports apparel and sneaker producer for both male and female genders. I hope by the time this research paper is over you have an appreciation for what Phil Knight created and continues to make better day by day, month by month, and year by year.…

    • 1963 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    second(About). In the long jump he jumped 26.4 feet and the 4 x 100-meter relay time was 39.8…

    • 683 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Informative Speech

    • 1026 Words
    • 5 Pages

    I. Main point: The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon.…

    • 1026 Words
    • 5 Pages
    Good Essays
  • Good Essays

    What happened? While Nike has tripped on fickle fashion trends and heightened competition before, its main obstacle today appears to be its own success. Here's why:…

    • 734 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Informative Speech

    • 307 Words
    • 2 Pages

    The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon.…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Nike Brand Extension

    • 897 Words
    • 3 Pages

    Since the day Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight by using rubber and a waffle iron to make the sole of the first shoe, Nike has exploded onto the scene as one of the most popular brands on the market. Nike has gone from a few employees working in a garage to thousands of employees across the globe. “Nike directly employs more than 30,000 people across the globe, from designers and marketers to compliance monitors and accountants, to retail employees. In addition, Nike contracts with manufacturers that employ more than 800,000 workers” (NIKE, Inc., 2015).…

    • 897 Words
    • 3 Pages
    Good Essays