Nike Advertisement
Alexandria Barone
English 1101
This Nike advertisement focuses on an obese, out of shape young man. It insinuates that greatness can be achieved regardless of where your current baseline resides. For this young man, it appears that he is at the infancy stages of a quest for physical fitness. The setting appears to be rural and as he is jogging on a long stretch of desolate road. It is somewhat symbolic of his quest, desolate that is. In order for him to achieve his end goal he will have to achieve it alone.
Part of the triumph is reaching his goal autonomously, without assistance or encouragement from anyone. If he is going to be successful in his quest it will need to come from within. He will not be surrounded by a sea full of supporters and fans in a sophisticated area like other athletes. His intestinal fortitude will be challenged but he has the look of grit and determination to conquer.
Alexandria Barone
English 1101
From a viewers perspective the advertisement clearly catches the eye promoting Nike.
After further analysis, it’s akin to a motivational poster you would see in a corporate setting and this is appears to be the strategy of the advertisement creator. Unlike most advertisements this particular one is not shouting its brand. It is bringing the attention to how their brand will help the consumer. This advertisement is plain and simple, not flashy, and detailed like most ads seen in magazines, but it still gets the point across. It will help the consumer reach their dreams, goals, and desires. The advertisement fosters the idea that you can achieve anything and everything is within your grasp if you have the desire and of course Nike on your side. This advertisement in particular takes what one would consider a heightened example of a stretch goal and makes it appear achievable. Much like a Rocky movie the creator is setting the stage for a feel good story and an even
English 1101
This Nike advertisement focuses on an obese, out of shape young man. It insinuates that greatness can be achieved regardless of where your current baseline resides. For this young man, it appears that he is at the infancy stages of a quest for physical fitness. The setting appears to be rural and as he is jogging on a long stretch of desolate road. It is somewhat symbolic of his quest, desolate that is. In order for him to achieve his end goal he will have to achieve it alone.
Part of the triumph is reaching his goal autonomously, without assistance or encouragement from anyone. If he is going to be successful in his quest it will need to come from within. He will not be surrounded by a sea full of supporters and fans in a sophisticated area like other athletes. His intestinal fortitude will be challenged but he has the look of grit and determination to conquer.
Alexandria Barone
English 1101
From a viewers perspective the advertisement clearly catches the eye promoting Nike.
After further analysis, it’s akin to a motivational poster you would see in a corporate setting and this is appears to be the strategy of the advertisement creator. Unlike most advertisements this particular one is not shouting its brand. It is bringing the attention to how their brand will help the consumer. This advertisement is plain and simple, not flashy, and detailed like most ads seen in magazines, but it still gets the point across. It will help the consumer reach their dreams, goals, and desires. The advertisement fosters the idea that you can achieve anything and everything is within your grasp if you have the desire and of course Nike on your side. This advertisement in particular takes what one would consider a heightened example of a stretch goal and makes it appear achievable. Much like a Rocky movie the creator is setting the stage for a feel good story and an even