Nike Analysis
Nike Analysis
Table of Contents
Company history Pages 3-5
Environmental issues Pages 5-6
Marketing Objective Pages 6-7
Strategy Control Page 7
R and D Page 8
SWOT Pages 9-11
Competition Strategy Page 11
Political/Legal Page 12
Cultures Page 12
Demographics Page 13
Economic Strategy Page 13
Global Strategy Page 14
Environmental Strategy Page 15-16
Long Term Objectives Page 16
Specific recommendations Page 17
Conclusion . Page 17
Financials Page 18-19
References Page 20
Company History
I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background information on one of the most successful apparel/shoe companies in the world. The Nike story begins with its founder, running buff Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was conquered by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight believed that "high-tech" shoes for runners could be manufactured at competitive prices if imported from abroad. Knight decided to speak to athletes in their language and on their level; sharing their true passion for running; and listening to their feedback about his products and the sport. Every single weekend Knight would travel from track meet to track meet both high school and collegiate competitions--talking with athletes and selling Tiger shoes from the trunk of his green Plymouth Valiant. By 1980, after just under two decades in the business, Nike had become the number one athletic shoe company in the United States. Unfortunately for the company, this wave of success was soon to crest as rival companies
Table of Contents
Company history Pages 3-5
Environmental issues Pages 5-6
Marketing Objective Pages 6-7
Strategy Control Page 7
R and D Page 8
SWOT Pages 9-11
Competition Strategy Page 11
Political/Legal Page 12
Cultures Page 12
Demographics Page 13
Economic Strategy Page 13
Global Strategy Page 14
Environmental Strategy Page 15-16
Long Term Objectives Page 16
Specific recommendations Page 17
Conclusion . Page 17
Financials Page 18-19
References Page 20
Company History
I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background information on one of the most successful apparel/shoe companies in the world. The Nike story begins with its founder, running buff Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was conquered by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight believed that "high-tech" shoes for runners could be manufactured at competitive prices if imported from abroad. Knight decided to speak to athletes in their language and on their level; sharing their true passion for running; and listening to their feedback about his products and the sport. Every single weekend Knight would travel from track meet to track meet both high school and collegiate competitions--talking with athletes and selling Tiger shoes from the trunk of his green Plymouth Valiant. By 1980, after just under two decades in the business, Nike had become the number one athletic shoe company in the United States. Unfortunately for the company, this wave of success was soon to crest as rival companies