Nike Background
Background information: Iconography Explanation
Nike Heritage
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world 's greatest athletes to new levels of mastery and success. 'Swoosh ' The NIKE embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (From Nike Consumer Affairs packet, 1996)
The Swoosh The Swoosh logo is a graphic design created by Caroline Davidson in 1971. Represents the wing of the Greek goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight Caroline asked to design a logo which could be placed on the side of a shoe. He handed the swoosh, gave $ 35.00. In the spring of 1972, the first shoe with the Nike logo was introduced ..... the rest is history! (De Nike Consumer Affairs packet, 1996)
A Brief History of Nike
The Nike athletic machine began as a small set of distribution located in the trunk of Phil Knight 's car. From these principles and not unfavorable, the brainchild of Knight became the athletic shoe company that would come to define many aspects of popular culture and myriad varieties of cool.
Nike emanated from two sources: Bill Bowerman 's struggle lighter, more durable racing shoes for his Oregon runners, and Knight 's search for a way to earn a living without having to give up his love of athletics. Bowerman track coach at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality shoes clearly influenced
Nike Heritage
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world 's greatest athletes to new levels of mastery and success. 'Swoosh ' The NIKE embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (From Nike Consumer Affairs packet, 1996)
The Swoosh The Swoosh logo is a graphic design created by Caroline Davidson in 1971. Represents the wing of the Greek goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight Caroline asked to design a logo which could be placed on the side of a shoe. He handed the swoosh, gave $ 35.00. In the spring of 1972, the first shoe with the Nike logo was introduced ..... the rest is history! (De Nike Consumer Affairs packet, 1996)
A Brief History of Nike
The Nike athletic machine began as a small set of distribution located in the trunk of Phil Knight 's car. From these principles and not unfavorable, the brainchild of Knight became the athletic shoe company that would come to define many aspects of popular culture and myriad varieties of cool.
Nike emanated from two sources: Bill Bowerman 's struggle lighter, more durable racing shoes for his Oregon runners, and Knight 's search for a way to earn a living without having to give up his love of athletics. Bowerman track coach at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality shoes clearly influenced
Cited: page) Nike appeals to these disparate elements of Americans ' personalities through an advertising philosophy that is at once simple and sublime. Furthermore, the practice of Nike high-level athletes promoting their products appeal to countless ages and creeds as a way to identify and emulate their sports heroes. These forces act powerfully upon the individual consumer, but we must not lose sight of the cultural context in which the person moves.