Nike - Demorgraphic Report

By
By
Name: Chelsea Brown – Student Number: 2117543
Subject: Business Communications, Assessment 3REPORT: CREATING A BRIEF
Teacher: Joanne Noonan

Name: Chelsea Brown – Student Number: 2117543
Subject: Business Communications, Assessment 3REPORT: CREATING A BRIEF
Teacher: Joanne Noonan

CREATING A BRIEF – NIKE
CREATING A BRIEF – NIKE

TABLE OF CONTENTS
INTRODUCTION 2
Purpose 1.1 3 limitstions 1.2 3 summary key points 1.3 governance and methodologies 1.4 4 source 1.5 4,5
NIke lighting shoes campaign 2 5
Section 2.1 6
Section 2.2 6
Section 2.3 6
Section 2.4 7
Section 2.5 7
Section 2.6 7
Section 2.7 7
Section 2.8 7
Section 2.9 8
Section 2.10 8
Section 2.11 8
Section 2.12 9
Section 2.13 9
Section 2.14 11

conclusion 3 11 references 11

EXCUTIVE SUMMARY
NIKE requires an advertising campaign for their new “Lightning Shoe”. DDB have centered the campaign on a cost effective mass media advertising schedule. The campaign includes: Broadcast Network television, Social Media, and Out Side Advertising. The campaign is directed to make a high impact on the target demographic, increasing NIKES sales and brand awareness. The new slogan “BECAUSE FUN DOESN’T JUST HAPPEN, WE MAKE IT HAPPEN! JUST DO IT. NIKE. Drives home the key message of, Fun happens when your wear NIKE lightning shoes.

1.0 INTRODUCTION
This is an analysis of the NIKE lightning shoes advertising campaign, designed to promote NIKES latest style of athletic shoes for male and females aged between 5 to 15 years, retailing for approximately $80.00 to $110.00 each. NIKES brief is to showcase NIKE lightning shoes being worn by children during active play, sports and fun. It begins with a description and purpose of NIKES lightning shoes campaign idea, leading into limitations that may possibly arise, a summary of key points, and a discussion on methodology’s used; before delving into NIKES target market, the key message of getting active is fun, Advertising mediums used to promote NIKE lightning shoes, legal and