Nike Ethical issues

Area: An organisation 's corporate social responsibility policies, including business ethics, and their impact on business practice and key stakeholders

Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers?

By

WORD COUNT

Research Analysis Project – 6224 words (minus table)

CONTENTS

Page

CHAPTER 1: INTRODUCTION

1.1 Introduction 3
1.2 Project Aim 3
1.3 Project Objectives 4
1.4 Research Approach 4

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction 6
2.2 Data Sources 6
2.3 Methods used to collect information 7
2.4 Limitations 7
2.5 Research Ethics 8
2.6 Research Techniques 9

CHAPTER 3: RESEARCH FINDINGS

3.1 Introduction 10
3.2 Corporate Social Responsibility 10
3.3 CSR and ethical behaviour in the case of Nike 12
3.4 The CSR approach of Nike 15
3.5 Collated Results 18

CHAPTER 4: CONCLUSION AND RECOMMENDATIONS

4.1 Evaluation of the Research Aim and Objectives 19
4.2 Evaluation of Research Findings 19
4.3 Recommendations 20

Chapter 1

1.1 Introduction

The social responsibility policies of an organisation have been chosen as the area for this research project as social responsibility is of particular interest to the researcher. This is mainly due to the complex relationship between a