nike goal
Running head: AN ANALYSIS OF THE MISSION, VISION, VALUES, AND
An Analysis of the Mission, Vision, Values, and Goals
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AN ANALYSIS OF THE MISSION, VISION, VALUES, AND
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An Analysis of the Mission, Vision, Values, and Goals
The main reason for an organization 's existence is to follow through on the mission, vision values, and goals taking into considerations all key stakeholders. However, every company has different set of stakeholders varying in power and significance. The Nike organization uses the collaborative process in functional areas identifying the key stakeholders to facilitate appropriate interactions. "In defining the company, strategic managers must identify all of the stakeholders groups and weigh their relative rights and their relative ability to affect the firm 's success" (Pearce & Robinson, 2009, p. 51). Resourcing the key stakeholders to recommend strategic action plans that support the organizational structure and facilitate the organization 's success.
The Nike mission is "to bring inspiration and innovation to every athlete in the world and if you have a body you are an athlete,"(Nike, 2010) and refers to the fact that Nike exists to supply everyone in the world with the shoes, equipment, or apparel that if anyone has a body then anyone has the potential of becoming an athlete. From the start one understands that Nike intends to merchandize to the world of athletes or people who have a body. That is a huge undertaking, which involves various set of stakeholder groups. The mission is the catalyst that drives the organization. The stakeholders have power to influence the process of accomplishing the mission, vision, values, and goals. However the stakeholders groups have varying ideas, goals, objectives, and expectations on how to accomplish the mission. "Thus claims must be reconciled in a mission statement that resolves the competing, conflicting, and contradicting claims of stakeholders" (Pearce & Robinson,
An Analysis of the Mission, Vision, Values, and Goals
1
AN ANALYSIS OF THE MISSION, VISION, VALUES, AND
2
An Analysis of the Mission, Vision, Values, and Goals
The main reason for an organization 's existence is to follow through on the mission, vision values, and goals taking into considerations all key stakeholders. However, every company has different set of stakeholders varying in power and significance. The Nike organization uses the collaborative process in functional areas identifying the key stakeholders to facilitate appropriate interactions. "In defining the company, strategic managers must identify all of the stakeholders groups and weigh their relative rights and their relative ability to affect the firm 's success" (Pearce & Robinson, 2009, p. 51). Resourcing the key stakeholders to recommend strategic action plans that support the organizational structure and facilitate the organization 's success.
The Nike mission is "to bring inspiration and innovation to every athlete in the world and if you have a body you are an athlete,"(Nike, 2010) and refers to the fact that Nike exists to supply everyone in the world with the shoes, equipment, or apparel that if anyone has a body then anyone has the potential of becoming an athlete. From the start one understands that Nike intends to merchandize to the world of athletes or people who have a body. That is a huge undertaking, which involves various set of stakeholder groups. The mission is the catalyst that drives the organization. The stakeholders have power to influence the process of accomplishing the mission, vision, values, and goals. However the stakeholders groups have varying ideas, goals, objectives, and expectations on how to accomplish the mission. "Thus claims must be reconciled in a mission statement that resolves the competing, conflicting, and contradicting claims of stakeholders" (Pearce & Robinson,
References: Nike. (2010). Company Overview. Retrieved from http://www.nikebiz.com/company_overview/ Pearce, J.A. II., & Robinson, R. B. (2009). Strategic management. Retrieved from http://classroom.phoenix.edu/afm213/secure/view-attachment.jspa?I.... 4