Nike, Inc. Business Strategy Analysis
DUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya
E1000235 |
Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining Power of Customers 4 C. Threat of Substitute Products 5 D. Threat of New Entrants 5 E. Rivalry within Industry (High) 6 VI. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 8 C. Opportunities 9 D. Threats 10 VII. Alternate Strategic Approaches 11 VIII. Competitive Advantages 11 IX. Conclusion 13 A. Nike’s Remote Environment 13 B. Porter’s Five Forces 13 C. SWOT Analysis 13 D. Alternate Strategic Approach 14 E. Competitive Advantage 14 X. Bibliography 14
Executive Summary
Nike, Inc. was founded by Bill Bowerman and Phil Knight under the name of Blue Ribbon Sports back in 1964. It is founded only on a handshake, $500 of investment, and mutual trust. By 1971, the company changed its name to Nike and invented their infamous “Swoosh” brand.
As for today, Nike has been a major player in sportswear industry with a 16% growing revenue to $24,128 million in 2012 fiscal year (ended at 31 May 2012), their fastest growth in 15 years. Not stopping on that phase, Nike already made a target to achieve a significant growth next year.
Background and Assumptions
Nike is a major player in sportswear industry alongside Adidas, Reebok, Puma, etc. In fact, some source even stated that Nike is topping any other sportswear company, which made them the number one sportswear brand on the globe.
Speaking about Nike, we must not forget about their fascinating research facilities which resulted in superb yet extremely comfortable products. Thus, in
E1000235 |
Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining Power of Customers 4 C. Threat of Substitute Products 5 D. Threat of New Entrants 5 E. Rivalry within Industry (High) 6 VI. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 8 C. Opportunities 9 D. Threats 10 VII. Alternate Strategic Approaches 11 VIII. Competitive Advantages 11 IX. Conclusion 13 A. Nike’s Remote Environment 13 B. Porter’s Five Forces 13 C. SWOT Analysis 13 D. Alternate Strategic Approach 14 E. Competitive Advantage 14 X. Bibliography 14
Executive Summary
Nike, Inc. was founded by Bill Bowerman and Phil Knight under the name of Blue Ribbon Sports back in 1964. It is founded only on a handshake, $500 of investment, and mutual trust. By 1971, the company changed its name to Nike and invented their infamous “Swoosh” brand.
As for today, Nike has been a major player in sportswear industry with a 16% growing revenue to $24,128 million in 2012 fiscal year (ended at 31 May 2012), their fastest growth in 15 years. Not stopping on that phase, Nike already made a target to achieve a significant growth next year.
Background and Assumptions
Nike is a major player in sportswear industry alongside Adidas, Reebok, Puma, etc. In fact, some source even stated that Nike is topping any other sportswear company, which made them the number one sportswear brand on the globe.
Speaking about Nike, we must not forget about their fascinating research facilities which resulted in superb yet extremely comfortable products. Thus, in
Bibliography: Swot analysis of Nike. (2012, July 14). Retrieved October 10, 2012, from talkfinanceonline.com: http://talkfinanceonline.com/swot-analysis-of-nike/ Alian, S. (2011, August 13). nike. Retrieved October 10, 2012, from slideshare: http://www.slideshare.net/SarahAlian/nike-8845583/ Bashin, H. (2010, February 26). SWOT Nike. Retrieved October 10, 2012, from MARKETING91.com: http://www.marketing91.com/swot-nike/ Kusmulyono, M. S. (2008, August 15). Nike Internal-External Assessment. Retrieved October 10, 2012, from Slidehare: http://www.slideshare.net/kusmulyono/nike-internalexternal-assessment-presentation Mishra, D. (2011, April 26). Nike, Competitive Advantages. Retrieved October 10, 2012, from slideshare: http://www.slideshare.net/divya-mishra/nike-competitive-advantages NIKE, Inc. (2011). NIKE FY2012 Annual Report. Retrieved October 10, 2012, from NIKE, Inc. : http://investors.nikeinc.com/files/doc_financials/AnnualReports/2012/index.html#mark_parker_letter NIKE, Inc. (2011). NIKE, Inc. History & Heritage. Retrieved October 10, 2012, from NIKE, Inc.: http://nikeinc.com/pages/history-heritage NIKE, Inc. (2011). NIKE, Inc. Sustainable Business Report. Retrieved October 10, 2012, from NIKE, Inc.: http://www.nikeresponsibility.com/report/content/chapter/targets-and-performance NIKE, Inc. (2012). Nike 's Mission Statement. Retrieved October 10, 2012, from Nike.com: http://help-en-us.nike.com/app/answers/detail/a_id/113/p/3897 Petkova, P., & Pattabiraman, S. (2010, May 19). Nike Strategy Analysis- Final Jun 2010. Retrieved October 10, 2012, from Scribd: http://www.scribd.com/doc/38643840/Nike-Strategy-Analysis-Final-Jun-2010