Nike Report
International Financial Management
TABLE OF CONTENTS EXECUTIVE SUMMARY / PRODUCTS 02
SALES AND MARKETING 03
UNITED STATES MARKET AND INTERNATIONAL MARKETS 05
SWOT ANALYSIS 06 SELECTED FINANCIAL DATA / FINANCIAL STATEMENTS 07
OPERATING AND FINANCIAL LEVERAGE 11 FINANCIAL RATIOS / GRAPHS 2012 12
FORECASTING 16
RATIO ANALYSIS 2014 / FINANCE SUMMARY 17
COMPETITOR 18
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REFERENCES 21
executive summary
NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon- USA. A 176 acre facility of 18 buildings as its world headquarters housing 6,000 employees engaging in management, research, design, development, marketing, finance, and administrative functions from nearly all of its divisions. The principal business activity is the design, development and worldwide marketing and selling of high quality footwear, apparel, equipment, and accessory products.
NIKE is the largest seller of athletic footwear and athletic apparel in the world. It sells products to retailors, through NIKE owned retail stores and Internet sales, Direct to Consumer operations, and through a mix of independent distributors and licensees, in over 170 countries in the whole world. Virtually all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.
PRODUCTs
NIKE’s athletic footwear products are designed for specific athletic use; largely its products are worn for casual or leisure purposes. It has emphasis on high quality construction and innovation in products designed for men, women and children. Running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes are currently its top-selling footwear categories and it expects them to continue to lead in product sales in the near future.
NIKE also
TABLE OF CONTENTS EXECUTIVE SUMMARY / PRODUCTS 02
SALES AND MARKETING 03
UNITED STATES MARKET AND INTERNATIONAL MARKETS 05
SWOT ANALYSIS 06 SELECTED FINANCIAL DATA / FINANCIAL STATEMENTS 07
OPERATING AND FINANCIAL LEVERAGE 11 FINANCIAL RATIOS / GRAPHS 2012 12
FORECASTING 16
RATIO ANALYSIS 2014 / FINANCE SUMMARY 17
COMPETITOR 18
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REFERENCES 21
executive summary
NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon- USA. A 176 acre facility of 18 buildings as its world headquarters housing 6,000 employees engaging in management, research, design, development, marketing, finance, and administrative functions from nearly all of its divisions. The principal business activity is the design, development and worldwide marketing and selling of high quality footwear, apparel, equipment, and accessory products.
NIKE is the largest seller of athletic footwear and athletic apparel in the world. It sells products to retailors, through NIKE owned retail stores and Internet sales, Direct to Consumer operations, and through a mix of independent distributors and licensees, in over 170 countries in the whole world. Virtually all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.
PRODUCTs
NIKE’s athletic footwear products are designed for specific athletic use; largely its products are worn for casual or leisure purposes. It has emphasis on high quality construction and innovation in products designed for men, women and children. Running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes are currently its top-selling footwear categories and it expects them to continue to lead in product sales in the near future.
NIKE also