Nike Social Media Analysis

Nike is one of the largest global companies in the world, reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. Nike was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; it later acquired the famous logo ‘swoosh’ and name Nike in 1972. In the 1980’s Nike grew rapidly because of their great marketing strategies and very successful product launches. Nike moved from track to other sports that it is known for endorsing today, and in the 1990’s Nike started being recognized more for its marketing strategy and its slogan “Just Do It.” Nike then started to endorse athletes, making the connection between iconic athletes and the brand, therefor empowering it even more. They started their social media strategy out slowly, but soon evolved to be a very powerful force, interacting regularly with their consumers through social media sites. Nike has many core strengths, some of which can be conceived as both strengths and weaknesses. One of Nikes largest strengths are it’s interaction with its customers through social media. The brand is active on all accounts, and has been active since the beginning on each site. Nike also is a global company; anyone in any country is able to recognize Nike and it’s ‘swoosh’ logo. Nike endorses world renowned athletes, teams, and tournaments. Nike, although not official sponsors of the World Cup and the Olympics, always makes their social media campaigns centered on these large events. Nike wants to connect with their consumer at their level, not at corporate level; Nike lets their customers interact with them, and tell the brand what they like and do not like. Nike also has many other brands aside from just sneakers, they have lines including clothing, sports bands, hats, and athletic gear; they are diversified.
With being a global leader in the sports industry, they must not go without weaknesses. Some of their