Nike Strategic Audit
Content
Nike Strategic Audit Page 2
Appendix A IFAS,EFAS,SFAS Page 10
Appendix B Nike Porter 's Five Page 11
Appendix C Nike Financial Data Page 14
References Page 19
I- Current Situation
A. Current Performance
Robust financial position, $ 15 billion net Profit (See appendix B).
Market share around 47%.
28,000 employee
B. Strategic posture
1. Mission
To bring inspiration and innovation to every athlete in the world.
2. Objectives
Provide an environment which develops people to maximize their contribution to NIKE.
Identify focused consumer segment opportunities.
Provide quality and innovative services and products internally and externally.
Establish and nurture relevant emotional ties with consumer segments.
Maximize profits.
3. Strategies
How does Nike differentiate their product from those thousands of products in the market?
How do I know my product has been actually viewed and which location will be ideal for the product.
Nike is currently is expanding into emerging in new markets (sports) at the same time they are still focusing in innovating in their core product (footwear).
4. Policies
Management practices rights of all employees, including the right to free association and collective bargaining.
Minimizing our impact on the environment
Providing a safe and healthy workplace
Promoting the health and well-being the employees
II - Corporate Governance
Identify individuals qualified to become Board members.
Recommend to the Board for approval director nominees to be proposed for election at the annual shareholder meeting.
Develop and recommend to the Board for approval a set of corporate governance guidelines and a code of business conduct and ethics, to enhance the integrity of NIKE 's corporate governance.
Establish and review with the Board from time to time, the criteria for selecting new directors, which will be described in NIKE 's corporate
Nike Strategic Audit Page 2
Appendix A IFAS,EFAS,SFAS Page 10
Appendix B Nike Porter 's Five Page 11
Appendix C Nike Financial Data Page 14
References Page 19
I- Current Situation
A. Current Performance
Robust financial position, $ 15 billion net Profit (See appendix B).
Market share around 47%.
28,000 employee
B. Strategic posture
1. Mission
To bring inspiration and innovation to every athlete in the world.
2. Objectives
Provide an environment which develops people to maximize their contribution to NIKE.
Identify focused consumer segment opportunities.
Provide quality and innovative services and products internally and externally.
Establish and nurture relevant emotional ties with consumer segments.
Maximize profits.
3. Strategies
How does Nike differentiate their product from those thousands of products in the market?
How do I know my product has been actually viewed and which location will be ideal for the product.
Nike is currently is expanding into emerging in new markets (sports) at the same time they are still focusing in innovating in their core product (footwear).
4. Policies
Management practices rights of all employees, including the right to free association and collective bargaining.
Minimizing our impact on the environment
Providing a safe and healthy workplace
Promoting the health and well-being the employees
II - Corporate Governance
Identify individuals qualified to become Board members.
Recommend to the Board for approval director nominees to be proposed for election at the annual shareholder meeting.
Develop and recommend to the Board for approval a set of corporate governance guidelines and a code of business conduct and ethics, to enhance the integrity of NIKE 's corporate governance.
Establish and review with the Board from time to time, the criteria for selecting new directors, which will be described in NIKE 's corporate
References: www.nike.com www.nikebiz.com www.biz.uiowa.edu www.universitip.com Nike 10K Report