Nike Strategic Planning Document
Strategic
Planning
Department
Revision for Higer Profits
NIKE, Inc.
One Bowerman Drive
Beaverton, OR 97005
December 8, 2011
Submitted By:
Bevilacqua, Nicholas
Cometa, Nicholas
Delgado, Ryan
Jameson, Shaun
Table of Contents
Preface……………………………………………………………………………………………1
Nike Shareholder Information…………………………………………………………..………2
Background on 7 S
Strategy………………………………………………………………………………….5
Structure…………………………………………………………………………………6
Shared Values……………………………………………………………………………8
Skills…………………………………………………………………………………….9
Staff……………………………………………………………………………………..10
Systems…………………………………………………………………………………10
Style…………………………………………………………………….. ……….…….11
Nike Porter’s Five Forces Model of Competition
Supplier Power……………………………………………………………....................12
Buyer Power…………………………………………………………………………....13
Threat of New Entry…………………………………………………………………...14
Competitive Rivalry……………………………………………………………………15
Threat of Substitution………………………………………………………………….17
Nike S.W.O.T.
Strength…………………………………………………………………………….…18
Weakness…………………………………………………………………………...…19
Opportunities……………………………………………………………....................20
Threats………………………………………………………………………….….….21
Recommendations for Higher Profit………………………………………………………....22
Works Cited………………………………………………………………………………..…25
Preface:
As part of the new employee program at Nike Inc., group Wentworth is in rotation and assigned to the Strategic Planning Department sector. The objective of group Wentworth is to find ways to increase Nike’s profit. In doing this, the group is to perform a thorough analysis that incorporates the uses of McKinsey’s 7S Framework, Porter’s Five Forces Model, SWOT analysis and anything else deemed necessary. Group Wentworth is to compile a comprehensive report, and submit it to the proper executives.
Executive Summary:
Founded in 1962 by Phil Knight and Bill Bowerman, Nike Inc. has evolved into one of the most recognizable brands in the world. Owning 80% of the current market share in athletic apparel, while also sponsoring the
Planning
Department
Revision for Higer Profits
NIKE, Inc.
One Bowerman Drive
Beaverton, OR 97005
December 8, 2011
Submitted By:
Bevilacqua, Nicholas
Cometa, Nicholas
Delgado, Ryan
Jameson, Shaun
Table of Contents
Preface……………………………………………………………………………………………1
Nike Shareholder Information…………………………………………………………..………2
Background on 7 S
Strategy………………………………………………………………………………….5
Structure…………………………………………………………………………………6
Shared Values……………………………………………………………………………8
Skills…………………………………………………………………………………….9
Staff……………………………………………………………………………………..10
Systems…………………………………………………………………………………10
Style…………………………………………………………………….. ……….…….11
Nike Porter’s Five Forces Model of Competition
Supplier Power……………………………………………………………....................12
Buyer Power…………………………………………………………………………....13
Threat of New Entry…………………………………………………………………...14
Competitive Rivalry……………………………………………………………………15
Threat of Substitution………………………………………………………………….17
Nike S.W.O.T.
Strength…………………………………………………………………………….…18
Weakness…………………………………………………………………………...…19
Opportunities……………………………………………………………....................20
Threats………………………………………………………………………….….….21
Recommendations for Higher Profit………………………………………………………....22
Works Cited………………………………………………………………………………..…25
Preface:
As part of the new employee program at Nike Inc., group Wentworth is in rotation and assigned to the Strategic Planning Department sector. The objective of group Wentworth is to find ways to increase Nike’s profit. In doing this, the group is to perform a thorough analysis that incorporates the uses of McKinsey’s 7S Framework, Porter’s Five Forces Model, SWOT analysis and anything else deemed necessary. Group Wentworth is to compile a comprehensive report, and submit it to the proper executives.
Executive Summary:
Founded in 1962 by Phil Knight and Bill Bowerman, Nike Inc. has evolved into one of the most recognizable brands in the world. Owning 80% of the current market share in athletic apparel, while also sponsoring the