Nikon Essay 
Business overview and analysis of nikon corporation ukessays.com /essays/marketing/business-overview-and-analysis-of-nikon-corporation-marketingessay.php
With a workforce of about 26,125 employees, based in Japan, Nikon Corporation has been one of the most reputable company involved in imaging products (56.9%), precision equipment (33.2%), instruments (7.8%) and others (2.7%). (Nikon, 2010). The company has branches in Europe, America and Japan. Since 90 years, the company has been continuously improving photography, imaging and the optics industry towards the demand requirements of their customers. Therefore Nikon’s market has been mainly directed towards the consumers (B2C) and businesses (B2B).
The range of camera produced by this company since its existence is included in Appendix 1.
2.0 SITUATIONAL ANALYSIS
2.1 PESTLE ANALYSIS
Referring to CIPD (2010), PESTLE analysis is an assessment of the company’s environmental forces that will guide it to be placed strategically above its competitors. These external forces are:
Political forces
In terms of government policies and legislation, a new geographical market in digital camera will be beneficial as it will attract new investors in these locations. Regions where political stability is not appropriate, there will be greater risks to enter new market places. On the other hand, well-established political legislation enhances the standard of living in these countries. According to Datamonitor (2010), social responsibility in these countries is developing very fast, enhancing the education of the population. Hence, new digital camera can be considered as a commodity. Therefore, Nikon should consider countries with good government policies, prior entering into these geographic regions.
Actually, Nikon is present in Europe, America and Japan. This is because of the political stability of these countries.
Economical forces
During the past years, the world incurred an economic slowdown due to the U.S financial crisis.
With a workforce of about 26,125 employees, based in Japan, Nikon Corporation has been one of the most reputable company involved in imaging products (56.9%), precision equipment (33.2%), instruments (7.8%) and others (2.7%). (Nikon, 2010). The company has branches in Europe, America and Japan. Since 90 years, the company has been continuously improving photography, imaging and the optics industry towards the demand requirements of their customers. Therefore Nikon’s market has been mainly directed towards the consumers (B2C) and businesses (B2B).
The range of camera produced by this company since its existence is included in Appendix 1.
2.0 SITUATIONAL ANALYSIS
2.1 PESTLE ANALYSIS
Referring to CIPD (2010), PESTLE analysis is an assessment of the company’s environmental forces that will guide it to be placed strategically above its competitors. These external forces are:
Political forces
In terms of government policies and legislation, a new geographical market in digital camera will be beneficial as it will attract new investors in these locations. Regions where political stability is not appropriate, there will be greater risks to enter new market places. On the other hand, well-established political legislation enhances the standard of living in these countries. According to Datamonitor (2010), social responsibility in these countries is developing very fast, enhancing the education of the population. Hence, new digital camera can be considered as a commodity. Therefore, Nikon should consider countries with good government policies, prior entering into these geographic regions.
Actually, Nikon is present in Europe, America and Japan. This is because of the political stability of these countries.
Economical forces
During the past years, the world incurred an economic slowdown due to the U.S financial crisis.