Nikon Marketing Plan
Nikon
Marketing Plan
May 2013
Introduction
Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products, precision equipment, and instruments. Nikon’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results.
Nikon is perhaps most well known for its reputation as a world leader in imaging products, and its technologies continue to play a significant role in defining the photographic industry.
Beyond photography, Nikon Inc. is also the leading innovator of precision optical lens and imaging devices. Our array of ophthalmic instruments, Nikon industrial inspection and measuring systems, Nikon microscopes and imaging systems for the biosciences and Nikon surveying instruments are improving the way companies advance their business and professionals care for their clients.
Nikon’s precision equipment business is also driving remarkable innovation and growth. Immersion lithography technology in IC scanners and LCD scanners that feature Nikon’s multi-lens scanning system are now the finest in the industry, attracting keen attention. Nikon is also making active efforts in new fields, such as photomask substrates for liquid crystal displays (LCDs).
Over the last 90 years, Nikon has consistently moved the photography, imaging and optics industry forward, discovery by discovery and product by product. As we continue our research and development mission to uncover advanced technologies that will enhance the lives of our customers, we also reaffirm our commitment to delivering the highest quality products and support.
Mission Statement
The Nikon philosophies are "Trustworthiness and creativity", "Our aspirations: Meeting needs. Exceeding expectations" and the slogan is “At the heart of the image”
SWOT Analysis
Strength:
1. Strong market position built on broad product portfolio
2. Diversified
Marketing Plan
May 2013
Introduction
Nikon Inc. is involved in a broad spectrum of businesses centered around specializations in imaging products, precision equipment, and instruments. Nikon’s efforts to provide the kind of products and technologies that will exceed its customers’ expectations are already achieving impressive results.
Nikon is perhaps most well known for its reputation as a world leader in imaging products, and its technologies continue to play a significant role in defining the photographic industry.
Beyond photography, Nikon Inc. is also the leading innovator of precision optical lens and imaging devices. Our array of ophthalmic instruments, Nikon industrial inspection and measuring systems, Nikon microscopes and imaging systems for the biosciences and Nikon surveying instruments are improving the way companies advance their business and professionals care for their clients.
Nikon’s precision equipment business is also driving remarkable innovation and growth. Immersion lithography technology in IC scanners and LCD scanners that feature Nikon’s multi-lens scanning system are now the finest in the industry, attracting keen attention. Nikon is also making active efforts in new fields, such as photomask substrates for liquid crystal displays (LCDs).
Over the last 90 years, Nikon has consistently moved the photography, imaging and optics industry forward, discovery by discovery and product by product. As we continue our research and development mission to uncover advanced technologies that will enhance the lives of our customers, we also reaffirm our commitment to delivering the highest quality products and support.
Mission Statement
The Nikon philosophies are "Trustworthiness and creativity", "Our aspirations: Meeting needs. Exceeding expectations" and the slogan is “At the heart of the image”
SWOT Analysis
Strength:
1. Strong market position built on broad product portfolio
2. Diversified