Preview

Nintendo 3DS

Good Essays
Open Document
Open Document
768 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nintendo 3DS
Nintendo 3DS
Nintendo 3DS is one of the most successfull Nintendo console’s ever. It was released in February, 26th, 2011 in Japan. Nintendo 3DS has developed in a lot of ways from its previous model, Nintendo 2DS. The most noticable impovement is in its new settings, e.g. functions such as StreetPass and SportPass, which respond for various internet connection without using specific programmes, and ability of showing 3D effect without 3D sunglasses.
Nintendo 3DS has made an enormous impact on the world’s market after its release. Even because of the product’s highly regarded price, the product was selling very effectively. Its huge distribution allowed the company to sale amazing 11.4 million of units for the year 2011.
After the first few months after the Nintendo 3DS’s release, product’s price was cut by approximately one third; it resulted the sale to increase by 260% during the first 3 weeks of selling perioud.
Nintendo 3DS is targeting all types of target audiences. Their goal is to make their games availaible for everyone, regardless to their age, gender or experience. The other main characteristic of this console is its specific games, which differentiate from its competitors. Pokemon and Mario editions belongs to the main brand strengths.

Marketing objectives:
Nintendo 3DS is an ambitious product made by Nintendo company, which had been successfully sold in the worldwide market. It has a high ability to compete with its competitors ar the market, e.g. playstation vita product, or the new smartphones released. The company has sold for about 44.14 million of its product since the current days. Their main objective is to differentiate from their main competitors in the market in their unique way, e.g. developing games, which are specificly relevant to the to their brand.
There are a lot of different ways of which Nintendo increase their brand awareness. They create specific presentations of their new game console’s, including Nintendo 3DS. Customers

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The product or the item for consumption that I have selected is the Nintendo Wii Game System. This system ruined the industry’s rank, when they put on the loose of this novel perception of effectively taking part in the video games. I would like to say that the Nintendo Wii is at the market development stage or level. Although the product is just a pair of years old presently, the attention level carries on to cultivate as the Nintendo organization is constantly producing original augmentation to move out by the side of the Wii game system. More over, other video game varieties currently are opening to generate the similar video game technology providing the Nintendo Wii opposition that untill that time it did not have it. This opposition has merely pact with the Nintendo generating more attentive games, trimmings, and improvements building up their product yet more enjoyable or pleasurable.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The life cycle stage of Nintendo is at growth rate, the video games have a potential demand in international market. The Nintendo has already successful in launching video games like Wii. Hence Nintendo product Wii is in growth stage. The life cycle of its competitors are in introduction stage only, compared to…

    • 297 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In 1970s the company developed a laser clay shooting system which rivalled bowling as a major pastime in Japan. Nintendo also developed an image-projection system and employed the 16mm film projector in amusement arcades. They also with the help of Mitsubishi Electric managed to make the first videogame system using an electronic video recording player a first for Japan.…

    • 1634 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    History of Nintendo

    • 521 Words
    • 3 Pages

    With Nintendo’s boost in confidence they decided to take the next step and jump into the gaming industry by setting up coined operated video games which were a great hit with the younger generation. This was nothing compared to the…

    • 521 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Nintendo Case Analysis

    • 2536 Words
    • 11 Pages

    Nintendo led the market in the globally lucrative video game retail industry. Nintendo 64 was released in 1996, and quickly became one of the most sought after products in the market. Sales continued to rise throughout 1997, yet in 1998 Nintendo faced a problem as some third-party game developers shifted their focus towards the Song Playstation. As Nintendo console sales began to wane, an even greater importance was placed on the market for Game Boys. Handheld games were becoming a very significant contributor to profits across U.S. and Canada. Comparatively, the handheld market in Canada was not as strong as the U.S. market. The size of the U.S. led to a more demographically balanced base of users spread apart over the country. This resulted in a larger support group of teens and adults in the U.S. Another factor that played into the situation was that Sony had a more aggressive marketing strategy across Canada, directly competing with Nintendo’s sales. However, Sony’s marketing efforts were significantly lighter in the U.S. The consequence of this was that Nintendo Canada had to allot a larger portion of their budget to focus on the marketing of consoles, rather than Game Boys.…

    • 2536 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Home Video Game Industry

    • 1117 Words
    • 5 Pages

    Nintendo provide cheapest, faster version of the console to the market, then strength on the software product such as games. The licensing program makes it possible strict control the…

    • 1117 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Game Console Industry

    • 585 Words
    • 3 Pages

    Nintendo is a company that creates video games and game consoles. Nintendo is the creator of the Game Boy, Super Nintendo, Nintendo DS, Nintendo 64, Nintendo GameCube and of course the Wii. Nintendo is only one of the few companies that create gaming systems, and is in constant competition with Sony (PlayStation) and Microsoft (Xbox). Nintendo’s revenues in 2009 were $19,308.1 million, with a net income of $2,930.8 million.…

    • 585 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Responding to the Wii

    • 1022 Words
    • 5 Pages

    One of Sony’s largest threat and competitor is Nintendo. Nintendo sold 32.4 million units for the Wii, while Sony sold 15.5 million units. While Sony was occupied retaliating to Microsoft’s X-box video game console, Nintendo rose to take number one position in the video game industry. In 2007, Sony lost 9.7% of its Operating Margin, while Nintendo was up to 58.8% in millions of dollars. This is an important issue because Sony has been at the top of the…

    • 1022 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Reign of Nintendo

    • 631 Words
    • 3 Pages

    Nintendo has had many competitors over the years starting with Atari and Calico. In 1985 they took the rapidly failing game market by storm releasing the Nintendo Entertainment System along with 15 other games sold separately. By 1987 they have released 20 games including Metroid and Super Mario Brothers, and completed the annihilation of the Atari with the release of The Legend of Zelda. In 1996 there was the release of the Nintendo 64 which was almost out shown by Sony's Play Station released in the same year due to the lack of title available at the time. Less than 6 months later they released 15 games knocking Sony out of the water with their massive fan base. The climb didn't stop there. Not only where they releasing television counsels the where domination the hand held world with the release of the game boy. From 1994 to now…

    • 631 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nintendo single-handedly revolutionized gaming forever and here’s how they did it. Nintendo has been known to be the king when it comes to the gaming industry. They have a long running history, and own many iconic characters in the world. You may wonder, how did they achieve this? Compared to their competitors, Nintendo constantly drives on easy to pick up and casual games. Unlike games nowadays, where the internet is prevalent, Nintendo shines in creating a social aspect when gaming, capitalizing on family friendly fun. In addition, Nintendo understands their game well, and this can be seen from the audience they market to. By targeting the casual gamers and their families, Nintendo can monopolise the casual gaming market and rule out the…

    • 1677 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Nintendo Case Study

    • 716 Words
    • 3 Pages

    In it's early years, Nintendo's strategy was to bring video game experience most commonly found in public venues such as the Donkey Kong arcade game into the users home. This differentiation strategy proved highly successful for Nintendo as they were the first to give the user an affordable gaming console with many different games available for the Nintendo Entertainment System or NES. This continued with the release of numerous versions of the Game Boy and Nintendo DS as users could take their games with them anywhere they went which was unheard of from rivals such as Sony and Microsoft at the time. As competition grew with Sony, Sega,…

    • 716 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nintendo was able to become the leader of the video game industry in the next generation by entering licensing agreements with third-party game developers and by instituting a “Seal of Quality” policy where no game could be published without Nintendo’s approval. Nintendo’s success with developing popular in-house games like Super Mario Brothers also contributed to their success in the second generation. However, Nintendo let Sega enter into market and take over as the next leader in the industry when Nintendo mistakenly delayed the release of their 16-bit console to avoid cannibalizing sales of the 8-bit console. Sega took advantage of Nintendo’s mistake by offering lower prices for their new console and games.…

    • 764 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Home Video Game

    • 1115 Words
    • 5 Pages

    Nintendo established a commanding worldwide position by the end of the decade. The first step of Nintendo was to license video game technology from Magnavox. Then, Nintendo tried to develop its own video game machine (Famicom) that combined superior graphics processing capabilities and low cost. In the US, Nintendo established a subsidiary named as Nintendo of America (NOA) by 1980, and Nintendo repositioned the market in U.S. NOA spent about 2% of sales budget for advertising and also sought out promotion partner, and it practiced careful inventory management in releasing its new games. In conclusion, Nintendo made an innovative new game system which had some competitive advantages…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nintendo

    • 909 Words
    • 4 Pages

    A key strategic control of game developers was restricting the use of games to their Famicom (in Japan) and NES (in the U.S.) systems by incorporating a security chip into the hardware. By keeping the number of licenses limited below the number of existing (large number of) game developers, Nintendo could keep an upper hand over the industry providing their complimentary products. Licensing agreements also included restrictions on the sex and violence in games, thus ensuring that Nintendo’s brand equity stayed intact.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nintendo Case Analysis

    • 474 Words
    • 2 Pages

    With the introduction of the Nintendo Wii console, the company gained a stronghold as a leader in the video gaming industry. However, competitors Sony and Microsoft are quickly gaining on Nintendo’s competitive advantage, forcing the company to monitor and reevaluate its strategies. To maintain a competitive advantage, Nintendo must look toward influencing the customers of Sony and Microsoft, continue developing innovative…

    • 474 Words
    • 2 Pages
    Satisfactory Essays

Related Topics