20th December 2014
FB5601 – Principles of Marketing
By
Name
Lo Man Kin
KU Kai Chi
Cypress Wong
Wong Chi Wing
Fok Cheung Kong
Student ID
(54007922)
(53837305)
(53822513)
(53974350)
(53977049)
FB5601 – Principles of Marketing
City University of Hong Kong
TABLE OF CONTENTS
Company Profile................................................................................................................................................. 2
Main Competitors ............................................................................................................................................... 2
Problem Definition ............................................................................................................................................. 3
Environment ................................................................................................................................................... 3
Symptoms of a Problem ................................................................................................................................. 4
Description of the Problem ............................................................................................................................. 5
Failure to attract buyers .............................................................................................................................. 5
Failure to attract game developers .............................................................................................................. 6
Solving the problem(s) ....................................................................................................................................... 7
The alternatives .............................................................................................................................................. 7
Alternative 1 – Reinforce relationships with Casual Gamers/Developers