Nipissing's Segmentation Strategies

Segmentation strategies
An effective market segmentation takes into account many different subsets in a market, in this case students. They are the customers that we are looking to attract and create a future for. Nipissing takes into account many different segments of the market that they can look towards when trying to focus on their marketing strategies. These strategies include things such as geography demographic, social, thoughts and feelings, behaviour and combined approaches i.e. psychographics, person/situational, and geodemographic.
Currently Nipissing University is using a variety of these not only singularly, but in combinations as well. It also looks at the needs and wants of students. This can be seen with the new library and
This is more of a social segmentation and it has to do with culture. The facility is able to work with the aboriginal communities to create something that other Universities do not have. Over the years it has emphasized how it can work with those communities and has proven so over the years as well. This is done through extra bursaries or scholarships, which many future students look for as cost is a large issue for most. They also emphasise the living standards of the residences that are showing privacy and that are actually livable. Students are able to have their own privacy within their homes, unlike other Universities where students have to share sleeping areas with one
It can be argued that they have done so over the years, but the demographic keeps changing and student’s wants do so as well. One noticeable change is internet usage. Everyone uses it One problem that the school can be having is distance. Many schools in Ontario specifically are relatively close to one another, then there are the few that are farther away and Nipissing University happens to be one of them. This is one of the greatest advantages that the University can have. If the school is farther up north than many of the other schools it means that they can tap into a section of the market for people that like the outdoors and that have active lifestyles. The facility also has a very powerful physical and health education program with strong research and has some of the brightest people in the department with new technology that students can get hands on experience with. Overall people like to experience things, anytime someone can do something and tell others what they can experience but others cannot, then it is something that can be used as an advantage. One of the best things that the school can do is showcase the kind of tools students can use for their work and what kind of research faculty members are doing and what they have