NIRMA CSR Activity
A
PROJECT REPORT ON
CORPORATE SOCIAL RESPONSIBILITY
OF
NIRMA
PRESENTED BY Manoj Bhalani (12MBA006)
UNDER THE GUIDANCE OF
Ms. Kinjal Mistri
Ms. Komal Shukla
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE “SEMINAR ON CONTEMPORARY ISSUES”
OF
SEMESTER- III MBA PROGRAMME (2012-14)
SUBMITTED TO
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
FACULTY OF MANAGEMENT STUDIES (FMS) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) MBA/PGDM 2012-14
SEMESTER III
DECLARATION
I Manoj Bhalani (12MBA006), student of the two- year MBA Programme at Indukaka Ipcowala Institute of Management (I2IM) hereby declare that this report as a part of the course “Contemporary Issues in Management (MB 805.1) is the result of my own work. I also acknowledge the other works / publications cited in the report.
Place: Changa
(Signature)
Date: 17.06.2013 (Name of the student)
COMPANY INTRODUCTION
Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.
Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores.
India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products.
Now, the year 2004 sees Nirma’s annual sales touch
PROJECT REPORT ON
CORPORATE SOCIAL RESPONSIBILITY
OF
NIRMA
PRESENTED BY Manoj Bhalani (12MBA006)
UNDER THE GUIDANCE OF
Ms. Kinjal Mistri
Ms. Komal Shukla
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE “SEMINAR ON CONTEMPORARY ISSUES”
OF
SEMESTER- III MBA PROGRAMME (2012-14)
SUBMITTED TO
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)
FACULTY OF MANAGEMENT STUDIES (FMS) INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) MBA/PGDM 2012-14
SEMESTER III
DECLARATION
I Manoj Bhalani (12MBA006), student of the two- year MBA Programme at Indukaka Ipcowala Institute of Management (I2IM) hereby declare that this report as a part of the course “Contemporary Issues in Management (MB 805.1) is the result of my own work. I also acknowledge the other works / publications cited in the report.
Place: Changa
(Signature)
Date: 17.06.2013 (Name of the student)
COMPANY INTRODUCTION
Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of princess, i.e. the consumer.
Nirma, the proverbial ‘Rags to Riches’ saga of Dr. Karsanbhai Patel, is a classic example of the success of Indian entrepreneurship in the face of stiff competition. Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores.
India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products.
Now, the year 2004 sees Nirma’s annual sales touch
References: http://www.nirma.co.in/images/comimg/corp_presentation.swf http://www.nirma.co.in/social_responsibilities.htm http://www.mallenbaker.net/csr/definition.php http://www.nirma.co.in/images/comimg/corp_presentation.swf http://en.wikipedia.org/wiki/Corporate_social_responsibility http://www.investopedia.com/terms/c/corp-social-responsibility.asp http://mhcinternational.com/articles/definition-of-csr