NISSAN COGENT CASE STUDY
CONTENTS Page number
1. AIM 3
2. INTRODUCTION 3 3.1. Supply Chain
3. NISSAN-An Overview 4 4.2. Mission 4 4.3. SWOT analysis. 4
4. Evolution of COGENT 5 5. COMPARATIVE CASE STUDY 7-8 6.4. Toyota 7 6.5. Nissan 8 6.6. Honda 8
6. CONCLUSION 9 7. KEY LEARNING OUTCOMES 9 8. REFERENCES 10
1. AIM
To study the NETC case study video and asses the role of co-development in long term supplier relations and development through NISSAN’S COGENT initiation and to write a detailed report on the same. 2. INTRODUCTION
SUPPLY CHAIN
“All activities associated with the flow and transformation of goods from raw material stage (extraction), through to the end user as well as the associated information flows. Material and information flow both up and down the supply chain. Supply Chain Management (SCM) is the integration of these activities through improved supply chain relationships, to achieve a sustainable competitive advantage”. (Southey.P 2011).
What is Supplier Development?
According to Krause, Handfield 1999, “It is a bilateral effort by both the buying and supplying organisations to jointly improve the supplier’s performance and/or capabilities in one or more of the following areas-cost, quality, delivery, time to market, technology, environmental responsibility, managerial capability and financial viability” Supplier selection comprises of Product capability, Process capability and relationship capability.
References: 1. Krause D.R., Handfield R.B. (1999) Developing a world-class supply base. 2. Nissan (n.d.) Mission [online] available from <http://www.nissan- global.com/EN/DOCUMENT/PDF/PROFILE/2010/Profile10_E.pdf)> [12 Dec 2011] 3. Phil Southey (2011) Supply Chain Management. Coventry: Coventry university 4. Datamonitor plc (2007) 'Nissan motors co. Ltd . SWOT analysis '. Nissan motors company profile 1 5-9 5. Peter Hines (1994) Creating World Class Suppliers. London: Pitman publishing 6. Mari Sako (1993) 'Suppliers development at Honda, Nissan and Toyota: comparative case studies of organisational capability enhancement '. Industrial corporate change 13 281-308 7. Mind tools corporate (n. d.) swot analysis [online] available from <http://www.mindtools.com/pages/article/newTMC_05.htm> [16 Dec 2011]