Nissan motors was established in Yokohama city, kanagawa prefecture in , Nissan motor company Ltd. Currently, manufacture vehicles in 20 countries and areas around the world, including Japan. Nissan offers products and services around 160 countries worldwide. It deals with the manufacturing of domestic vehicles, sales and related business of automotive products and marine equipment. It has reaches its business with a capital of 605813 million yen which is worth 6561 million AUD.
The mission of the company:
It works with a slogan of “thinking ahead” with a specialty of offering a sport edition of every model of the car they produce they showed leadership in the development of ecologically minded transportation. The company runs with the belief that design is the most vital contact they have with their customers.
The vision of the company:
Nissan is working together with stakeholders in order to ensure that the richness of the life with vehicle will be available to the next generation and the generation will follow.
Executive summary:
This report will give critics on the Japanese base automotive company Nissan motors company Ltd. We have analyzed Nissan motors company Ltd using SWOT analysis, TOWS matrix, GRI and UN Global impact and its performance in the recent past we have tracked the path of Nissan company Ltd expansion of international business, its fruitful alliance with Renault and Daimler AG and its present and future plans for the welfare of the company, consumers and finally the world.
The main topic of our discussions are:
Interaction of Nissan motor company Ltd with its stakeholders using Yues Fassin’s stakeholder model.
The discussion on GRI MDG& UN Global compact by identifying the references. A brief outline of understanding of various stakeholders is performed.
Stakeholder’s analysis:
Nissan motors company Ltd is an international organization having dream to expand itself globally and giving the world economic