Nissan Swot Analysis
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MODULE TITLE: UNDERSTANDING MANAGMENT
Semester: Fall 2008/9
Nissan Motor Company
Learning Objective Number 2
SWOT Analysis
1. Introduction………………………………………………..3,4 2. SWOT………………………………………………………4,5 3. Nissan SWOT analysis………………………………...5,6,7,8 4. Conclusion……………………………………………………8 5. Reference……………………………………………………..9
Introduction
Nissan Motor Company Ltd is a Japanese car company constructed in 1930s with its new company’s president Yoshisuke Aikawa. The company flourished in its primary years and even after the World War II was highly successful. Its former car brand name was "Datsun" and was and still is one of the largest car manufacturers having major markets in Europe, North America, Africa, New Zealand and China. The company's main offices are located in the Ginza area of Chūō, Tokyo. The major production sites are situated in Japan with additional manufacturing sites in United States, Mexico, Spain and the United Kingdom. With its associated brands, designs, produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The company is also engaged in the manufacturing and sale of passenger automobiles, as well as supplying automobile parts. Above all, it made the company to be a part of the top three car manufacturers in Japan and the top five in the world. Keeping in mind of the company’s products, it also implements interests in much heavier vehicles and equipment like vans, trucks, buses, aerospace, industrial and marine machinery or equipment. During the year of 1999, Nissan Motor Company was deeply in debt and lost marketing shares in both Japan and the US which were the main markets for selling Nissan brands. This also led to a little product development. Due to their severe financial difficulties they had to conglomerate with Renault SA and making it subsidiary towards the larger famous French motor company. This alliance was primary implemented to achieve profit and to
MODULE TITLE: UNDERSTANDING MANAGMENT
Semester: Fall 2008/9
Nissan Motor Company
Learning Objective Number 2
SWOT Analysis
1. Introduction………………………………………………..3,4 2. SWOT………………………………………………………4,5 3. Nissan SWOT analysis………………………………...5,6,7,8 4. Conclusion……………………………………………………8 5. Reference……………………………………………………..9
Introduction
Nissan Motor Company Ltd is a Japanese car company constructed in 1930s with its new company’s president Yoshisuke Aikawa. The company flourished in its primary years and even after the World War II was highly successful. Its former car brand name was "Datsun" and was and still is one of the largest car manufacturers having major markets in Europe, North America, Africa, New Zealand and China. The company's main offices are located in the Ginza area of Chūō, Tokyo. The major production sites are situated in Japan with additional manufacturing sites in United States, Mexico, Spain and the United Kingdom. With its associated brands, designs, produces and sells more than 3.7 million passenger cars and commercial vehicles in more than 190 countries. The company is also engaged in the manufacturing and sale of passenger automobiles, as well as supplying automobile parts. Above all, it made the company to be a part of the top three car manufacturers in Japan and the top five in the world. Keeping in mind of the company’s products, it also implements interests in much heavier vehicles and equipment like vans, trucks, buses, aerospace, industrial and marine machinery or equipment. During the year of 1999, Nissan Motor Company was deeply in debt and lost marketing shares in both Japan and the US which were the main markets for selling Nissan brands. This also led to a little product development. Due to their severe financial difficulties they had to conglomerate with Renault SA and making it subsidiary towards the larger famous French motor company. This alliance was primary implemented to achieve profit and to