Nitendo Case Analysis
Nitendo: The Launch Of Game Boy Color
In the late 1990, Peter MacDougall, President of Nitendo, Canada, was responsible to ensure the launch of new Game Boy Color was going to succeed within all the issues and concerns the company had been facing over the years. To start off, a SWOT analysis to get into the case situation.
Nitendo was worldwide recognized, and had achieved good reputation specially due to the Nitendo 64, and later by the Game Boy. Therefore, even after competitors attacks by Atari Lynx, Turbo Express and Sega with several alternatives and new devices, Nitendo still kept its dominant position on the market of handheld video games. Also, Game Boy Color was developed with new technology and had a great battery life performance while this still was the major issue for all its competitors.
However, the company had some weaknesses; Nitendo Canada became more dependent of the Game Boy when the sales of ‘older’ Nitendo 64 consoles and games were slowing down in 1997. Nevertheless, with investments directed to other products and not to Game Boy business, its sales also started to decline, almost becoming and obsolete product on retailers’ shelf.
Soon, some threats began to show up; the product wasn’t attracting much attention from the large distributors, and in the same way, retailers reduced Game Boy advertisement and support, helping to slow down sales even more. By the unattractive situation of Nitendo, third party developers also directed their efforts to Sony Playstation.
Regard to all negative facts, Nitendo had the change to come back to the podium once again. The launch of the new Game Boy Color with upgrades in graphics, colors, and long lasting battery life had everything to accomplish all positive expectations and leave behind the pessimist scenario the company was facing.
On the other hand, Peter MacDougall had several important decisions to make, such as targeting the market, pricing, marketing plan and others.
In the case there
In the late 1990, Peter MacDougall, President of Nitendo, Canada, was responsible to ensure the launch of new Game Boy Color was going to succeed within all the issues and concerns the company had been facing over the years. To start off, a SWOT analysis to get into the case situation.
Nitendo was worldwide recognized, and had achieved good reputation specially due to the Nitendo 64, and later by the Game Boy. Therefore, even after competitors attacks by Atari Lynx, Turbo Express and Sega with several alternatives and new devices, Nitendo still kept its dominant position on the market of handheld video games. Also, Game Boy Color was developed with new technology and had a great battery life performance while this still was the major issue for all its competitors.
However, the company had some weaknesses; Nitendo Canada became more dependent of the Game Boy when the sales of ‘older’ Nitendo 64 consoles and games were slowing down in 1997. Nevertheless, with investments directed to other products and not to Game Boy business, its sales also started to decline, almost becoming and obsolete product on retailers’ shelf.
Soon, some threats began to show up; the product wasn’t attracting much attention from the large distributors, and in the same way, retailers reduced Game Boy advertisement and support, helping to slow down sales even more. By the unattractive situation of Nitendo, third party developers also directed their efforts to Sony Playstation.
Regard to all negative facts, Nitendo had the change to come back to the podium once again. The launch of the new Game Boy Color with upgrades in graphics, colors, and long lasting battery life had everything to accomplish all positive expectations and leave behind the pessimist scenario the company was facing.
On the other hand, Peter MacDougall had several important decisions to make, such as targeting the market, pricing, marketing plan and others.
In the case there