Nivea Business Marketing Case Study
Sebastián Gómez
Nivea For Men Marketing Case Study
May 18, 2014
1. What is the difference between product range and product mix?
Product range refers to the different types of products within one category. For example, in the category of soft drinks there are products like Coca Cola, Sprite, Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example, fruits, soft drinks, candy etc…
2. How would the increase in marketing awareness affect Nivea’s day to day operations?
The marketing strategies will create more sales because the people are going to be more attracted. More staff will be needed to take care of the sale and other factor such as more deliveries and more products will also be results of the marketing awareness.
3. Why is the FHM Grooming Award a good thing for Nivea?
It is a good thing because it improves that appearance and therefore there will be more sales. FHM has a high readership level and readers care about how they look so Nivea will use this fact to target the group and benefit form the extra sales.
4. Why is it important for Nivea to identify a market segment?
Because with this they will create better strategies and they will know on what to focus at. Also, they will save more money and will be more successful in their sales because they will have a more accurate view of the future prospects.
5. Above-the-line and Below-the-Line promotions are prominent with Nivea. Why is this important?
It is extremely important so that they can get their marketing message to all the people and to make other people know about their products. Above the line advertising is where mass media is used to promote brands and reach out to the target consumers and below the line advertisement involves the distribution of pamphlets, brochures placed at point of sale, on the roads through banners. This advertisement will create a relationship with the buyers and they will
Nivea For Men Marketing Case Study
May 18, 2014
1. What is the difference between product range and product mix?
Product range refers to the different types of products within one category. For example, in the category of soft drinks there are products like Coca Cola, Sprite, Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example, fruits, soft drinks, candy etc…
2. How would the increase in marketing awareness affect Nivea’s day to day operations?
The marketing strategies will create more sales because the people are going to be more attracted. More staff will be needed to take care of the sale and other factor such as more deliveries and more products will also be results of the marketing awareness.
3. Why is the FHM Grooming Award a good thing for Nivea?
It is a good thing because it improves that appearance and therefore there will be more sales. FHM has a high readership level and readers care about how they look so Nivea will use this fact to target the group and benefit form the extra sales.
4. Why is it important for Nivea to identify a market segment?
Because with this they will create better strategies and they will know on what to focus at. Also, they will save more money and will be more successful in their sales because they will have a more accurate view of the future prospects.
5. Above-the-line and Below-the-Line promotions are prominent with Nivea. Why is this important?
It is extremely important so that they can get their marketing message to all the people and to make other people know about their products. Above the line advertising is where mass media is used to promote brands and reach out to the target consumers and below the line advertisement involves the distribution of pamphlets, brochures placed at point of sale, on the roads through banners. This advertisement will create a relationship with the buyers and they will