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ASSUMPTION UNIVERSITY
A TERM REPROT OF NOK AIR FOR MKT4730
MARKETING MANAGEMENT
Section: 901

SUBMITTE TO A. WARISARA

BY

Group: BIG BIRD
| | | | |
|Name |ID |E-mail |Telephone |
|Varin P. |4814799 |aisunnykrab@hotmail.com |081-8192099 |
|Thitirat N. |4817312 |thitirat_nara@yahoo.com |084-5306068 |
|Sunee Sae-lor |5057302 |antie_ant@hotmail.com |080-9400474 |
|Avassada N. |5111755 |avassada@hotmail.com |081-5577765 |
|Bancha S. |5115296 |centerx@hotmail.com |081-8533155 |
|Dongfang P. |5145806 |fangmgt1989@gmail.com |086-3928224 |
|Veeravat P. |5214816 |moonsword@hotmail.com |085-1469090 |

TABLE OF CONTENT

Executive Summary…………………………………………………………………3
Situation Analysis…………………………………………………………………...4
Market Analysis……………………………………………………………………...4 Market Size…………………………………………………………………..5 Market Segment…………………………………………………………….5 Market Segment Share………………………………………………..…5-6 Market Growth & Trend………………………………………………….6-7 Market Demographics………………………………………...8 Market Needs…………………………………………………...9 Environment Analysis………………………………..……9-12
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