Nokia's Blue Ocean Strategy
Strategic Management
TOPIC
As Consultant, you have been invited by the Board of Directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular, they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and to shift from the red ocean in which they are currently competing. * Analyze industry competition and the implications of the red ocean strategy for the company. * Critically discuss the ways in which the company could challenge their respective industry paradigm to offer a unique set of offerings * Critically analyze the management process that needs to be implemented to realize strategic objectives *
Brief Contents
Abstract …………………………………………………………………………… 2 INTRODUCTION 2 A critique of various attempts to view HRM as a universally agreed concept 3 An evaluation of which of these definitions most clearly reflect the international students understanding 4 An evaluation of which issues from the international perspective could be included in a modern definition of the concept 5 CONCLUSION 6
REFERENCES ……….……... …………………………………………………………..7
Abstract
The focus of this assignment is the creation and the evaluation of the Blue Ocean Strategy within NOKIA, an “idol with feet of clay”, with a dramatic declining market share, in order to create uncontested market space that makes the competition irrelevant. Such a study is crucial in order to understand why NOKIA should stop engaging in head-to-head competition in search of sustained, profitable growth. The research approach adopted in this study includes extensive and relevant literature from various authors as well as academic articles on various dimensions of this topic. The findings from this research provide evidence that NOKIA’s future depends not on battling competitors, but on creating “Blue Oceans” of
TOPIC
As Consultant, you have been invited by the Board of Directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular, they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and to shift from the red ocean in which they are currently competing. * Analyze industry competition and the implications of the red ocean strategy for the company. * Critically discuss the ways in which the company could challenge their respective industry paradigm to offer a unique set of offerings * Critically analyze the management process that needs to be implemented to realize strategic objectives *
Brief Contents
Abstract …………………………………………………………………………… 2 INTRODUCTION 2 A critique of various attempts to view HRM as a universally agreed concept 3 An evaluation of which of these definitions most clearly reflect the international students understanding 4 An evaluation of which issues from the international perspective could be included in a modern definition of the concept 5 CONCLUSION 6
REFERENCES ……….……... …………………………………………………………..7
Abstract
The focus of this assignment is the creation and the evaluation of the Blue Ocean Strategy within NOKIA, an “idol with feet of clay”, with a dramatic declining market share, in order to create uncontested market space that makes the competition irrelevant. Such a study is crucial in order to understand why NOKIA should stop engaging in head-to-head competition in search of sustained, profitable growth. The research approach adopted in this study includes extensive and relevant literature from various authors as well as academic articles on various dimensions of this topic. The findings from this research provide evidence that NOKIA’s future depends not on battling competitors, but on creating “Blue Oceans” of
References: 1. W. Chan Kim & Renee Mauborgne, Blue Ocean Strategy, 2005, Harvard Business School Press 2. Christensen, Claydon M. The innovator’s dilemma: When new technologies caused great firms to fail, 1997 Harvard business school Press 3. http://www.blueoceanstrategy.com/