nokia

A
PRESENTATION ON

Submitted To:

CONSUMERBy:
PREFERENCES
Prepared

Prof. Bhavika Bhatt

Saptarshi
Chakraborty
ON NOKIA
MOBILE

MBA-II, SEM-III
(DR.J.K.PATEL INSTITUTE OF MANAGEMENT)
M.B.A PROGRAMME
Affiliated to: Gujarat Technological University

1

Presentation Flow
 General Information
 Nokia’s India Operations
 Interesting Facts about Nokia
 Nokia Mobile Phone Categories
 Objectives Of The Study
 Research Methodology
 Data Analysis And Interpretation
 Findings Of The Survey
 Observations And Conclusion
 Bibliography

2

General Information
 Nokia Corporation is a Finnish multinational communications corporation that is headquartered

in Keilaniemi, Espoo, a city neighbouring Finland 's capital Helsinki.
 Nokia is engaged in the manufacturing of mobile devices and in converging Internet and

communications industries, with over 132,000 employees in 120 countries, sales in more than
150 countries and global annual revenue of over Euro 42 billion and operating profit of
Euro 2 billion as of 2010.
 It is the world 's largest manufacturer of mobile phones: its global device market share was 23%

in the second quarter 2011.
 Nokia

produces

mobile

including GSM, CDMA,

devices

for

every

and W-CDMA (UMTS).

major market

Nokia

offers

segment and protocol,

Internet

services

such

as applications, games, music, maps, media and messaging through its Ovi platform.
 Nokia is also engaged in providing free digital map information and navigation services through

its wholly owned subsidiary Navteq.
3

General Information
 Nokia has sites for research and development, manufacture and sales in several countries; as of

December 2010, Nokia had R&D presence in 16 countries and employed 35,870 people in research and development, representing approximately 27% of the group 's total workforce.
 Nokia operates a total of 9 manufacturing facilities located at Salo in Finland; Manaus in

Brazil; Cluj in Romania; Beijing and Dongguan in China; Komárom in

References: corporation in Europe (as of 2011), the 8th most admirable Network and Other Communications Equipment company worldwide in Fortune 's World 's Most Admired