nokia stratagies
The Nokia Revolution
The story of an extraordinary company that transformed an industry
Dan Steinbock
Presentation by:
Selina Beelaerts & Meena Mallipeddi
1
*Note: It should be understood that the company now known as “Nokia” did not exist in its present form until the 1990s. However, for simplicity’s sake, we will be referring to the predecessor companies as “Nokia” as well.
Outline
• Introduction
• Background: Nordic Cooperation &
Nokia’s Postwar Consolidation
• Nordic Cooperation, Nokia, & the Mobile Industry
• Finnish Policies Driving Nokia’s Success
• Other Key Market Strategies
• The Secret Code?
• Drivers of Nokia’s Success
• Threats to Nokia’s Success
• Conclusion
2
1
Introduction
• The international business world first recognized Nokia in the 1990s, portraying it as a lucky newcomer coming out of nowhere. • However, many of the advancements that made it such a success stemmed from decisions related to Nokia’s early strategic positioning and Nordic and EU policy making since the 1960s.
3
Nordic Cooperation
What it is: cooperation among Denmark, Finland, Iceland,
Norway, Sweden, and the autonomous territories of the Faroe Islands, Greenland, and Aland that gives the citizens of Nordic Europe many reciprocal rights in one another’s countries
The logic: the shared values, perceptions, and conditions of geographical location, climate, language, religion, politics, mixed economies, welfare states, and environmental concerns of the Nordic region.
4
2
Nordic Cooperation
It was the real catalyst of the thriving European cellular business in the early 1990s, as the Nordic countries worked together to promote the fledgling cellular industry.
– Due to their harsh topography and widely dispersed populations, the Nordic countries adopted an unusually progressive attitude toward all forms of mobile communications from the start. In contrast to the rest of Europe, they heavily promoted mobile use
and
The story of an extraordinary company that transformed an industry
Dan Steinbock
Presentation by:
Selina Beelaerts & Meena Mallipeddi
1
*Note: It should be understood that the company now known as “Nokia” did not exist in its present form until the 1990s. However, for simplicity’s sake, we will be referring to the predecessor companies as “Nokia” as well.
Outline
• Introduction
• Background: Nordic Cooperation &
Nokia’s Postwar Consolidation
• Nordic Cooperation, Nokia, & the Mobile Industry
• Finnish Policies Driving Nokia’s Success
• Other Key Market Strategies
• The Secret Code?
• Drivers of Nokia’s Success
• Threats to Nokia’s Success
• Conclusion
2
1
Introduction
• The international business world first recognized Nokia in the 1990s, portraying it as a lucky newcomer coming out of nowhere. • However, many of the advancements that made it such a success stemmed from decisions related to Nokia’s early strategic positioning and Nordic and EU policy making since the 1960s.
3
Nordic Cooperation
What it is: cooperation among Denmark, Finland, Iceland,
Norway, Sweden, and the autonomous territories of the Faroe Islands, Greenland, and Aland that gives the citizens of Nordic Europe many reciprocal rights in one another’s countries
The logic: the shared values, perceptions, and conditions of geographical location, climate, language, religion, politics, mixed economies, welfare states, and environmental concerns of the Nordic region.
4
2
Nordic Cooperation
It was the real catalyst of the thriving European cellular business in the early 1990s, as the Nordic countries worked together to promote the fledgling cellular industry.
– Due to their harsh topography and widely dispersed populations, the Nordic countries adopted an unusually progressive attitude toward all forms of mobile communications from the start. In contrast to the rest of Europe, they heavily promoted mobile use
and