Nordstrom, Inc: Case Study
Nordstrom Case Study Presentation
1. 1. CHAPTER 15 CASE STUDY Sam Lampe Jamie Malnati Kat Wilson Aseel Kreishan John Saladino
2. 2. NORDSTROM HISTORY• 1901 | Carl Wallin and John W. Nordstrom started a small shoe store in Seattle, WA.• 1929 | John W. Nordstrom and Carl Wallin retired and sold their shares to John’s sons, Everett and Elmer.• 1968 | The second generation debated selling the company as Everett neared retirement. They were convinced by the third generation Nordstroms to take the company public instead, and allow the cousins to take over the business.• 2001 | The fifth generation of Nordstroms reasserted control, with the 3 sons of Bruce A. Nordstrom assuming senior executive roles in the company which they continue to hold today.
3. 3. PHILOSOPHYThe companys philosophy has remained unchangedfor more than 100 years since its establishment byJohn W. Nordstrom in 1901:“Offer the customer the bestpossible service, selection,quality and value.”
4. 4. NORDSTROMTODAY• Nordstrom, Inc. has grown from one downtown Seattle show store into one of the nation’s leading fashion specialty retailers, with 208 U.S. stores located in 28 states.• Nordstrom operates 115 Full-Line Stores, 90 Nordstrom Racks, 2 Jeffrey boutiques, and 1 clearance store.• Nordstrom also focuses on catering to their customers’ needs through its online presence and through its catalogs, creating a loyal customer relationship through different avenues of communication.
5. 5. NORDSTROM EMPLOYEE HANDBOOK• For many years, new employees were given a copy of the famous Nordstroms Employee Handbook – a single 5 x 8 inch gray card containing 75 words: “Welcome to Nordstrom. We’re glad to have with with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high. We have great confidence in your ability to achieve them. Nordstrom Rules: Rule #1: Use best judgement in all situations. There will be no additional rules. Please feel free to
1. 1. CHAPTER 15 CASE STUDY Sam Lampe Jamie Malnati Kat Wilson Aseel Kreishan John Saladino
2. 2. NORDSTROM HISTORY• 1901 | Carl Wallin and John W. Nordstrom started a small shoe store in Seattle, WA.• 1929 | John W. Nordstrom and Carl Wallin retired and sold their shares to John’s sons, Everett and Elmer.• 1968 | The second generation debated selling the company as Everett neared retirement. They were convinced by the third generation Nordstroms to take the company public instead, and allow the cousins to take over the business.• 2001 | The fifth generation of Nordstroms reasserted control, with the 3 sons of Bruce A. Nordstrom assuming senior executive roles in the company which they continue to hold today.
3. 3. PHILOSOPHYThe companys philosophy has remained unchangedfor more than 100 years since its establishment byJohn W. Nordstrom in 1901:“Offer the customer the bestpossible service, selection,quality and value.”
4. 4. NORDSTROMTODAY• Nordstrom, Inc. has grown from one downtown Seattle show store into one of the nation’s leading fashion specialty retailers, with 208 U.S. stores located in 28 states.• Nordstrom operates 115 Full-Line Stores, 90 Nordstrom Racks, 2 Jeffrey boutiques, and 1 clearance store.• Nordstrom also focuses on catering to their customers’ needs through its online presence and through its catalogs, creating a loyal customer relationship through different avenues of communication.
5. 5. NORDSTROM EMPLOYEE HANDBOOK• For many years, new employees were given a copy of the famous Nordstroms Employee Handbook – a single 5 x 8 inch gray card containing 75 words: “Welcome to Nordstrom. We’re glad to have with with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high. We have great confidence in your ability to achieve them. Nordstrom Rules: Rule #1: Use best judgement in all situations. There will be no additional rules. Please feel free to