Nordstrom Marketing Plan
Windshield Repair Service, Inc.
Strategic Business and Marketing Plan
Table of Contents
1.0 Executive Summary 2 1.1 The Services 2 1.2 Financing 3 1.3 Mission Statement 3 1.4 Management Team 3 1.5 Sales Forecasts 3 1.6 Expansion Plan 4
2.0 Company and Financing Summary 4 2.1 Registered Name and Corporate Structure 4 2.2 Required Funds 4 2.3 Investor Equity 5 2.4 Management Equity 5 2.5 Exit Strategy 5
3.0 Products and Services 6 3.1 Automotive Repair Services 6
4.0 Strategic and Market Analysis 7 4.1 Economic Outlook 7 4.2 Industry Analysis 8 4.3 Customer Profile 8 4.4 Competition 8
5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing …show more content…
Below is an overview of the marketing strategies and objectives of the Windshield Repair Service.
5.1 Marketing Objectives
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth. • Develop ongoing relationships with other automotive repair services that do not offer mobile windshield repair services.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Windshield Repair Services to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general …show more content…
• The Owner will acquire $100,000 of debt funds to develop the business. • The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The business’s revenues are only moderately sensitive to changes in the general economy. Windshield repair services are an essential service, and many people lack the ability to fix their windshields on their own. As such, Management does not anticipate that negative changes in the overall economic climate will impact the Company’s ability to generate revenues and maintain profitability.
7.3 Source of Funds
|Financing | |
|Equity Contributions | |
|Management Investment |$10,000.00 |
| | |
| | |
| |
Strategic Business and Marketing Plan
Table of Contents
1.0 Executive Summary 2 1.1 The Services 2 1.2 Financing 3 1.3 Mission Statement 3 1.4 Management Team 3 1.5 Sales Forecasts 3 1.6 Expansion Plan 4
2.0 Company and Financing Summary 4 2.1 Registered Name and Corporate Structure 4 2.2 Required Funds 4 2.3 Investor Equity 5 2.4 Management Equity 5 2.5 Exit Strategy 5
3.0 Products and Services 6 3.1 Automotive Repair Services 6
4.0 Strategic and Market Analysis 7 4.1 Economic Outlook 7 4.2 Industry Analysis 8 4.3 Customer Profile 8 4.4 Competition 8
5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing …show more content…
Below is an overview of the marketing strategies and objectives of the Windshield Repair Service.
5.1 Marketing Objectives
• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. • Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth. • Develop ongoing relationships with other automotive repair services that do not offer mobile windshield repair services.
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Windshield Repair Services to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general …show more content…
• The Owner will acquire $100,000 of debt funds to develop the business. • The loan will have a 10 year term with a 9% interest rate.
7.2 Sensitivity Analysis
The business’s revenues are only moderately sensitive to changes in the general economy. Windshield repair services are an essential service, and many people lack the ability to fix their windshields on their own. As such, Management does not anticipate that negative changes in the overall economic climate will impact the Company’s ability to generate revenues and maintain profitability.
7.3 Source of Funds
|Financing | |
|Equity Contributions | |
|Management Investment |$10,000.00 |
| | |
| | |
| |