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Nordstrom Swot Analysis Essay

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Nordstrom Swot Analysis Essay
Nordstrom SWOT “The company’s strong operating performance, multi channel operations and strong specialty store network are it key strengths, even as concentration on the US market remains an area of concern.”

Strengths A strong operating performance is one of Nordstrom’s biggest strengths. Nordstrom displays a steady revenue growth, which is caused by the strength of Nordstrom full-line stores as well as the growing online business and improvements to Nordstrom Rack stores. Due to the strong operating performance, Nordstrom gains more confidence from investors than their competitors. Multi channel operations are also a strength that Nordstrom displays. Products are available through the company’s full-line stores, discount stores ‘Nordstrom Rack’, ‘Jeffrey’ boutiques as well as the internet allows the company to improve sales and inventory turnover. Nordstrom also allows customers to purchase items online and then pick the items up at a store the …show more content…
The company is constantly expanding with new full-line stores as well as Nordstrom Rack stores. With the increasing number of new stores, the visibility of the company has encouraged more customers to shop there. Over the years, Nordstrom has been growing their online ecommerce, which has increased sales. Assuring customers about secured credit card payment methods as well as providing timely delivery has helped with the popularity of online shopping through Nordstrom’s corporate website. Nordstrom’s user friendly website shows more product information as well as more availability for products which increases revenue. Increase in consumer spending in the US has been a large opportunity for Nordstrom. An increase in consumer spending has benefitted Nordstrom. “The National Retail Federation projected that retail industry sales may increase by 3.40% in 2012, compared to 2011
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