Nordstrom's Pinterest Case Study
Nordstrom's Pinterest community will now have influence over displays in every store.
Nordstrom, which has nearly 4.5 million users on the social network, began testing the approach earlier this year.
"Our customers are on Pinterest, so we want to be there too," Bryan Galipeau, social media manager at Nordstrom, told Business Insider. "Pinterest is in many ways the world’s biggest wish list—and so it also fits well with our goal of having our merchandise show up in our customer’s wish lists."
Popular items on Pinterest will be displayed with a red tag identifying them as popular in the women's shoe and handbag departments of Nordstrom's 117 stores starting today.
Nordstrom, which has nearly 4.5 million users on the social network, began testing the approach earlier this year.
"Our customers are on Pinterest, so we want to be there too," Bryan Galipeau, social media manager at Nordstrom, told Business Insider. "Pinterest is in many ways the world’s biggest wish list—and so it also fits well with our goal of having our merchandise show up in our customer’s wish lists."
Popular items on Pinterest will be displayed with a red tag identifying them as popular in the women's shoe and handbag departments of Nordstrom's 117 stores starting today.