Normcore Subculture Paper
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HANNA SCOTT CORRIE
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DEATH OF COOL
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DIGITAL SUBCULTURE PAPER:
NORMCORE
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Hanna Corrie
Death of Cool
Jessica Glasscock
March 12, 2014
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Normcore: Satorial Tofu for Western Millennials and Digital Natives
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Normcore. A subculture based on conscious, artificial adoption of things that are in wide spread use, a self aware stylized blandness, which deliberately embraces sameness as a way of being cool. It’s “normal” but hardcore. Originally outlined in October 2013, by K-HOLE, a New
York City trend forecasting collective. Normcore was intended as a theory, a way of life, but in practice has become a look, clearly identified with celebrities of the nineties like Jerry Seinfeld or Steve Jobs. Normcore as a subculture and fashion trend has become a kind of sentiment to …show more content…
How easy it is for an idea to be oversold and overused in a matter of minutes. The internet and social media have made it impossibly easy to create subcultures, and even more commonly, to kill them before they have reached their potential.
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On February 26, 2014 New York Magazine’s online fashion blog, The Cut, wrote a story on the budding subculture titled Normcore: Fashion for Those Who Realize They’re One in 7
Billion. And in the proceeding hours the entire internet was exploding with articles, hashtags, tweets, instagrams, and blog posts. So much repetitive chatter that one user created a Chrome browser extension titled No More #NORMCORE.1
Lil Government, “Remove Normcore From Your Life” http://bullettmedia.com/article/removenormcore-from-your-life-chrome-extension/
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In order to understand weather or not normcore has a future life in subculture we
!
!
!
!
!
!
!
HANNA SCOTT CORRIE
!
DEATH OF COOL
!
DIGITAL SUBCULTURE PAPER:
NORMCORE
!
!
!
!
!
!
!
!
!
!
Hanna Corrie
Death of Cool
Jessica Glasscock
March 12, 2014
!
!
Normcore: Satorial Tofu for Western Millennials and Digital Natives
!
!
Normcore. A subculture based on conscious, artificial adoption of things that are in wide spread use, a self aware stylized blandness, which deliberately embraces sameness as a way of being cool. It’s “normal” but hardcore. Originally outlined in October 2013, by K-HOLE, a New
York City trend forecasting collective. Normcore was intended as a theory, a way of life, but in practice has become a look, clearly identified with celebrities of the nineties like Jerry Seinfeld or Steve Jobs. Normcore as a subculture and fashion trend has become a kind of sentiment to …show more content…
How easy it is for an idea to be oversold and overused in a matter of minutes. The internet and social media have made it impossibly easy to create subcultures, and even more commonly, to kill them before they have reached their potential.
!
On February 26, 2014 New York Magazine’s online fashion blog, The Cut, wrote a story on the budding subculture titled Normcore: Fashion for Those Who Realize They’re One in 7
Billion. And in the proceeding hours the entire internet was exploding with articles, hashtags, tweets, instagrams, and blog posts. So much repetitive chatter that one user created a Chrome browser extension titled No More #NORMCORE.1
Lil Government, “Remove Normcore From Your Life” http://bullettmedia.com/article/removenormcore-from-your-life-chrome-extension/
1
!
In order to understand weather or not normcore has a future life in subculture we