Northwell Case Study Organizational Change

Northwell Inc. is a medical company that was formed after the successfully merger of Canada's Northern Medical and United States' Wellness Medical Company. The merger of the two companies resulted in the increased market presence of Norwell's products that in turn resulted in higher volumes of sales, increased returned on equity and profitability. However, in the recent past, the company has experience serious issues that resulting in significant drops in all aspects.
The issue of the organizational change is apparent. Northwell is a company for many years has been doing well in the market. Its product dominates the healthcare market. It enjoys several advantages over other competitors. Among them are high-quality products and close customer
The organization should seek their opinions before embarking on any major change. Northwell in its decision to change its marketing approach was adamant to the stakeholders' perspectives, both within and outside the organization. For instance, we see distributors focusing on another line of product after Northwell blindly continue with its development of virtual service mall. The same applies to employees who are regarded as internal stakeholders having previously engaged in rigorous activities to promote
All the eight stages in this model are crucial and should, therefore, be adhered to the later. The Northwell Inc. shows a closer adherence to this model although they fail to follow all the steps outlined carefully. Although the company initiates some radical changes regarding the implementation of change, it misses on some points. A proper team should be put in place to lead the change. Kotter talks of a powerful team. The question of what constitutes a powerful team pops in. Northwell Company chose Claudia and Nathan to form the coalition to lead change. Therefore, we are left wondering, does a team of two people constitute a powerful team? The answer is obvious. No. for such a huge undertaking, Northwell should have directed Nathan and Claudia to come up with a team comprising different key stakeholders. The coalition, which now is powerful, would have been able to communicate with all the stakeholders whether internal or external. Such a move would have helped in ensuring that all the stakeholders are informed of vision of the company and the strategies it has put in place to ensure the vision is achieved within the stipulated time