Notes International Business Strategy
International Business Strategy
Mission Statement Goals SBU Portfolio Analysis Strategic Focus SWOT 5 Forces Model
Vorravee Pattaravongvisut
Mission Statement
Most difficult job Restricts Flexibility Answers the Question:What Business are We In? Other possible questions:
–Who are our customers? –How do we provide them with value? –What business do we want to be in? –How will we get there?
–What is our competitive scope? (industry, technology, competency, segments, channels, geography)
Mission Statements
Organization Goodyear Mission
Our mission is constant improvement in products and services to meet our customers’ needs. This is the only means to business success for Goodyear and prosperity for its investors and employees.
Intel Corporation Do a great job for our customers, employees, and stockholders by being the preeminent building block supplier to the computing industry.
(continued)
Mission Statements
Organization Mission Merck & Co., Inc. The mission of Merck & Co., Inc., is to provide society with superior products and services— innovations and solutions that satisfy customer needs and improve their quality of life—to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return.
Marriott
Grow a worldwide lodging business using total quality management (TQM) principles to continuously improve preference and profitability. Our commitment is that every guest leaves satisfied.
Goals
Must be measurable Must be at a defined time Sales, ROI, share, new products, satisfaction ratings, awareness… May involve sales forecast
Portfolio Analysis
Used for Resource Allocation across Strategic Business Units and/or across Products:
How does the existing portfolio of SBU’s (or products) fit together? Should elements be added or dropped? Where should investment be made?
Portfolio Analysis: BCG
The original model Based on cash flow Premise: in the long run cash generation
Mission Statement Goals SBU Portfolio Analysis Strategic Focus SWOT 5 Forces Model
Vorravee Pattaravongvisut
Mission Statement
Most difficult job Restricts Flexibility Answers the Question:What Business are We In? Other possible questions:
–Who are our customers? –How do we provide them with value? –What business do we want to be in? –How will we get there?
–What is our competitive scope? (industry, technology, competency, segments, channels, geography)
Mission Statements
Organization Goodyear Mission
Our mission is constant improvement in products and services to meet our customers’ needs. This is the only means to business success for Goodyear and prosperity for its investors and employees.
Intel Corporation Do a great job for our customers, employees, and stockholders by being the preeminent building block supplier to the computing industry.
(continued)
Mission Statements
Organization Mission Merck & Co., Inc. The mission of Merck & Co., Inc., is to provide society with superior products and services— innovations and solutions that satisfy customer needs and improve their quality of life—to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return.
Marriott
Grow a worldwide lodging business using total quality management (TQM) principles to continuously improve preference and profitability. Our commitment is that every guest leaves satisfied.
Goals
Must be measurable Must be at a defined time Sales, ROI, share, new products, satisfaction ratings, awareness… May involve sales forecast
Portfolio Analysis
Used for Resource Allocation across Strategic Business Units and/or across Products:
How does the existing portfolio of SBU’s (or products) fit together? Should elements be added or dropped? Where should investment be made?
Portfolio Analysis: BCG
The original model Based on cash flow Premise: in the long run cash generation