Notes Newland Medical Technologies
Notes on Case
“Newland Medical Technologies”
Overview:
Newland Medical focuses on the entrepreneurial adventures of a medical engineer turned MBA student; not an uncommon phenomenon. It chronicles the process of formal learning, career experience that leads to an MBA degree and an entrepreneurial alertness that result in an innovative medical device.
This case is very effective illustrating the intersection of technological awareness and entrepreneurial alertness. While in Newland this intersection is embodied in the lead entrepreneur, Sarah Foster, the process of bringing technology and design together through the entrepreneurial process to achieve commercialization in a new venture.
Opening the case:
The case is quite detailed but succinct in explaining the technology and the “pain” it solves. Indeed, students usually recognize the direct correlation between the product and the relief patience will receive. I usually start the class with the question,
“Has anyone ever had a kidney stone or been with someone with a kidney stone?” Even in an MBA class with no middle aged students someone will usually have some experience. If not you might quote the Medline Plus Medical Encyclopedia that says,
” Kidney stones may form when your urine becomes too concentrated with certain substances. These substances may create small crystals that become stones. The kidney stones may not produce symptoms until they begin to move down the ureter, causing pain. The pain is usually severe and often starts in the flank region, then moves down to the groin. The pain from a kidney stone is agonizing, comes in sharp, stabbing waves or spasms. Kidney stones are common. About 5% of women and 10% of men will have at least one episode by age 70. A person who has had kidney stones often gets them again in the future. Kidney stones are common in premature infants. “
The case covers the existing procedures to resolve kidney stones. While the case makes an effective statement
“Newland Medical Technologies”
Overview:
Newland Medical focuses on the entrepreneurial adventures of a medical engineer turned MBA student; not an uncommon phenomenon. It chronicles the process of formal learning, career experience that leads to an MBA degree and an entrepreneurial alertness that result in an innovative medical device.
This case is very effective illustrating the intersection of technological awareness and entrepreneurial alertness. While in Newland this intersection is embodied in the lead entrepreneur, Sarah Foster, the process of bringing technology and design together through the entrepreneurial process to achieve commercialization in a new venture.
Opening the case:
The case is quite detailed but succinct in explaining the technology and the “pain” it solves. Indeed, students usually recognize the direct correlation between the product and the relief patience will receive. I usually start the class with the question,
“Has anyone ever had a kidney stone or been with someone with a kidney stone?” Even in an MBA class with no middle aged students someone will usually have some experience. If not you might quote the Medline Plus Medical Encyclopedia that says,
” Kidney stones may form when your urine becomes too concentrated with certain substances. These substances may create small crystals that become stones. The kidney stones may not produce symptoms until they begin to move down the ureter, causing pain. The pain is usually severe and often starts in the flank region, then moves down to the groin. The pain from a kidney stone is agonizing, comes in sharp, stabbing waves or spasms. Kidney stones are common. About 5% of women and 10% of men will have at least one episode by age 70. A person who has had kidney stones often gets them again in the future. Kidney stones are common in premature infants. “
The case covers the existing procedures to resolve kidney stones. While the case makes an effective statement