Background Novotel
Novotel is one of a number of hotel chains owned by the French hotel group Accor. Novotel hotels are found throughout the world. Novotel has taken comprehensive steps to prove its commitment to the environment. In July 2007 it signed a partnership agreement with EC3 Global, to provide Green Globe certification.
Novotel: the brand that respects the environment. Since its creation 40 years ago, the chain has evolved, anticipated its clients ' expectations, and introduced innovations regarding well-being, comfort and sustainable development.
Concern for the environment is part of Novotel 's DNA. The brand is pursuing its long-range commitment within the framework of the Accor Group 's Earth Guest program. It is focusing on three areas of endeavor: establishing construction standards, ensuring that staff and employees practice sustainable development on a daily basis, and getting hotels guests to feel concerned and involved.
To affirm its operational commitment, Novotel signed a partnership agreement in July 2007 with Green Globe, the international environmental certification program for responsible travel and tourism.
Novotel Bangkok on Siam Square
The Novotel Bangkok on Siam Square is a 4 star hotel in the vibrant centre of Bangkok. With 429 well appointed rooms, this is the perfect destination for both business trips and holidays.
Market Share
Guests can relax by pool, in one of our 5 bars, or be tempted by the delicious choices available in our 3 restaurants, while our conference facilities are perfect for meetings and functions. Close to transport, entertainment and shopping, the hotel is ideally located
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What is Your Hotel’s Market Share and Market Penetration?
First there was Occupancy Percentage (Total Rooms Occupied divided by Total Rooms Available for Rent) and Average Daily Rate (Total Rooms Revenue divided by Total Rooms Occupied) as the hotel’s base measurements of success.
References: http://www.watg.com/?pageID=EC3E79F5-3048-7B3D-C5BFBA86FAB265F2 http://www.novotel.com/zh/home/index.shtml http://www.hotelthailand.com/ http://www.articlesbase.com/investing-articles/hotel-investment-opportunity-decision-model-in-thailand-869242.html http://ezinearticles.com/?Hotel-Investment-Opportunity-Decision-Model-In-Thailand&id=2223727