Npd - Home Gym
Design, Implement, Represent and Manage a Research Project for a new Product or Brand of our choice.
Forecast Demand for the same.
-by
Ashish Datta - 8
Ameya Gondhalekar – 14
Arshad Khan – 22
Bhushan Danani – 7
Manish Tripathi –
Vinod Wiyyapu – 60
Project Guide : Prof. Clyde Luis
[pic]
New Product Development
Taking into consideration ,the fact that BodyZone Gym was already famous for its services in Mumbai, we decided that we decided to expand in the field of Health and Fitness itself. Hence, started the brainstorming for developing a new product.
Idea Generation:
In order to come up with various ideas we ran informal sessions with groups of fitness enthusiasts and obese clients and asked them about the problems they were facing which made it difficult for them to follow a fitness programme . The various obstacles in the order of their frequency of appearance in the discussions were:
• I don’t get time to go to the gym, I would rather workout at home • I cant afford to pay the fees • My profession doesn’t allow me to go to the gym regularly • I feel embarrassed to go to the gym • I get no personalized attention at the gym • I don’t get a personalized plan that suits my requirements • Even if I workout regularly, my diet goes for a toss • I find working out with machines complicated • The music at the gym doesn’t make my workout fun • I want to workout in a non air-conditioned room
Based on the above findings we decided to come up with a product that’s solves the above problems for a fitness enthusiast.
To provide innovative solutions we came up with the following ideas:
A. Providing resistance bands as a means of exercising at home and an instructional DVD along with it B. Providing a personal trainer at home ,who could work with a client 3 times a week and create a personalized plan for him or her. C. Providing the clients with an exercise DVD with an exercise
Forecast Demand for the same.
-by
Ashish Datta - 8
Ameya Gondhalekar – 14
Arshad Khan – 22
Bhushan Danani – 7
Manish Tripathi –
Vinod Wiyyapu – 60
Project Guide : Prof. Clyde Luis
[pic]
New Product Development
Taking into consideration ,the fact that BodyZone Gym was already famous for its services in Mumbai, we decided that we decided to expand in the field of Health and Fitness itself. Hence, started the brainstorming for developing a new product.
Idea Generation:
In order to come up with various ideas we ran informal sessions with groups of fitness enthusiasts and obese clients and asked them about the problems they were facing which made it difficult for them to follow a fitness programme . The various obstacles in the order of their frequency of appearance in the discussions were:
• I don’t get time to go to the gym, I would rather workout at home • I cant afford to pay the fees • My profession doesn’t allow me to go to the gym regularly • I feel embarrassed to go to the gym • I get no personalized attention at the gym • I don’t get a personalized plan that suits my requirements • Even if I workout regularly, my diet goes for a toss • I find working out with machines complicated • The music at the gym doesn’t make my workout fun • I want to workout in a non air-conditioned room
Based on the above findings we decided to come up with a product that’s solves the above problems for a fitness enthusiast.
To provide innovative solutions we came up with the following ideas:
A. Providing resistance bands as a means of exercising at home and an instructional DVD along with it B. Providing a personal trainer at home ,who could work with a client 3 times a week and create a personalized plan for him or her. C. Providing the clients with an exercise DVD with an exercise