1 A recent study by Forrester Research and Cisco (2010) shows that customer service is the second-most common application of social technologies by business organizations (marketing was first).
2 Television advertising is a business communications practice consistent with what your textbook calls “the broadcast model”?
3 Print advertising is a business communications practice consistent with what your textbook calls “the broadcast model”?
4 Television advertising is a business communications practice consistent with what your textbook calls “the conversation model”?
5 Print advertising is a business communications practice consistent with what your textbook calls “the conversation model”?
6 With business communications …show more content…
11 The most defining difference between original Internet technology (Web 1.0) and more recent advances (Web 2.0) is that the new technologies increase the ability of people to interact and collaborate online.
12 Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with Web 1.0.
13 Static Web pages, author controlled content, and access to Internet almost completely by computer are characteristics most commonly associated with Web 2.0.
14 Dynamic Web pages, user-controlled content and access to Internet from many different kinds of devices are characteristics most commonly associated with Web 2.0.
15 In the era of Web 1.0, the primary goal of online marketers was influence, whereas in the era of Web 2.0, the primary goal of online marketers is …show more content…
37 Online or virtual communities parallel typical physical communities, such as neighborhoods, clubs, and associations, except that they are not bound by political or geographic boundaries.
38 Social network analysis (SNA) is the mapping and measuring of relationships and flows between people, groups, organizations, computers, or other information or knowledge-processing entities.
39 Global network mapping (GNM) is the mapping and measuring of relationships and flows between people, groups, organizations, computers, or other information or knowledge-processing entities.
40 Virtual or online communities have been around for a long time and predate the World Wide Web.
41 Facebook has begun using the term social graph to refer to the global social network reflecting how we are all connected to one another through relationships.
42 Facebook has begun using the term face graph to refer to the global social network reflecting how we are all connected to one another through