Digital television expansion during the last decade has also led to a collection of niche networks to launch that focus only on a particular demographic or program-type, like Nicktoons which only focuses on animation, and Nick Jr. which focuses on preschool content. This expansion of options for children’s content has convinced some members of Congress that applying public money to any media would be a waste, especially since networks like Nick Jr., through the influence of PBS, have started to list the educational focuses of each show on their website and before the show airs (nickjr.com, 2011). Even though shows on other networks, especially preschool programming, have taken a more educational stance they are still a part of commercial television where the network must worry about ratings and appeasing advertisers to make revenue from commercials. This concern over ratings and commercial revenue overshadows the network’s concern for providing quality, educational content for children. PBS existence as a content producer, and competitor to the commercial networks, forces the commercial networks to attempt to rise up and match the quality of PBS’s children’s
Digital television expansion during the last decade has also led to a collection of niche networks to launch that focus only on a particular demographic or program-type, like Nicktoons which only focuses on animation, and Nick Jr. which focuses on preschool content. This expansion of options for children’s content has convinced some members of Congress that applying public money to any media would be a waste, especially since networks like Nick Jr., through the influence of PBS, have started to list the educational focuses of each show on their website and before the show airs (nickjr.com, 2011). Even though shows on other networks, especially preschool programming, have taken a more educational stance they are still a part of commercial television where the network must worry about ratings and appeasing advertisers to make revenue from commercials. This concern over ratings and commercial revenue overshadows the network’s concern for providing quality, educational content for children. PBS existence as a content producer, and competitor to the commercial networks, forces the commercial networks to attempt to rise up and match the quality of PBS’s children’s